The Drum Awards for Marketing - Entry Deadline

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Gaming & The Metaverse

Influencers and creators don’t need brands on the new internet: how web3 will reconfigure content monetization models

Today, creators — everyone from Instagram models to podcasters — monetize their content with ads. But as we hurtle toward the much-anticipated web3 and a fundamentally decentralized realization of the internet, creators will be able to monetize their content in new ways: via NFTs and tokens for exclusive content. With these new methods and the increased freedom enabled by new virtual spaces, creators and influencers will no longer need brands in the ways they once did. But brands will still have big budgets they hope to deploy to gain engagement from their target audiences — audiences who will increasingly be found in new virtual spaces. As such, they’ll need to develop new, innovative ways to add value to both creators and to their target audiences in order to retain influence.

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo