Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Today, LinkedIn has among the fastest-growing creator ecosystems. From established personalities with a loyal following like YouTuber Caspar Lee to emerging subject matter experts and academics, creators are flocking to LinkedIn to build their personal brands, their businesses and their followings — increasingly via B2B partnerships. To support them, the social networking site has rolled out a range of powerful new tools, including audio events and ‘Creator Mode’, available to all creators in Europe. In this session, Julien Wettstein, head of creator community in EMEA and LATAM at LinkedIn and previous Drum B2B Award winner Jack Trew, strategy director of The Croc, chat with The Drum’s Kendra Clark about what it means to be a creator on LinkedIn and how both creators and B2B brands can make the most of the platform.