The Drum Awards for Marketing - Entry Deadline

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CX Economy

Run by robots: The stores of the future are here, and they know what you want

Customers are demanding more from retailers - and businesses are paying close attention. Around 89% expect to compete solely on the customer experience and the need to cater to the individual. A holistic digital transformation is taking place, as retailers implement new technology and digital services in order to engage customers, serving them richer and more memorable experiences at every stage of the customer journey. In this session, we will talk about how implementing tools like AI, AR, personalization, touch screens, immersive physical experiences and more can set a retailer apart from its rivals.

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo