More than 50 million people worldwide consider themselves to be creators, in no small part fuelled by the explosive growth of TikTok. The burgeoning creator economy gives brands new and exciting ways to engage with the existing creator community – but how are the most successful brands on TikTok marrying authenticity and all-important performance metrics to build brand fame? In this session, we’ll explore what it takes to spark that successful connection between brands and creators, spotlighting some of the most successful matches to date, while digging deeper into the tangible, measurable impact of TikTok as an always on performance channel.
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