The Drum Awards Festival - Extended Deadline

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Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

More than 50 million people worldwide consider themselves to be creators, in no small part fuelled by the explosive growth of TikTok. The burgeoning creator economy gives brands new and exciting ways to engage with the existing creator community – but how are the most successful brands on TikTok marrying authenticity and all-important performance metrics to build brand fame? In this session, we’ll explore what it takes to spark that successful connection between brands and creators, spotlighting some of the most successful matches to date, while digging deeper into the tangible, measurable impact of TikTok as an always on performance channel.

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Featuring

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo