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TV

Latest marketing and advertising news for TV, including insights and opinions.

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The future of TV. Interactive, connected, and…ad free?

Europe is in tumult – but does the public care? Euronews' future is on the line

Tom Goodwin: TV’s wonderful digital video future

The Drum Network

Stroke Association partners Channel 4 for new awareness campaign

TV viewability remains to be seen in the digital age

A masterclass in storytelling: the making of Tin Star

2018 UK TV ad revenue remains stable at £5.11bn

Fox Sports & Network Ten secure Rugby World Cup broadcast rights

Hulu Japan teams with Vice to target youth audience

25 January 2019

China advertising spend to grow 7% in 2019

14 January 2019

Fever: Creating most successful Now TV’s integrated campaign ever!

13 December 2018

Sky, The Guardian and Vice are betting big on Snapchat's TV-style shows with unskippable ads

30 October 2018

Airtel highlights the missing stars of Durgo Puja in a music video

17 October 2018

The Drum at Advertising Week NY 2018: Everything you need to know

26 September 2018

Hit Stories: How Taskmaster’s Alex Horne dreams up the show's stupefying challenges

05 September 2018

Pay-TV advertising is changing, but how much?

In the Director’s Chair: Doug Liman on moving into TV early and wishing movies went as smoothly...

China overtakes the UK to become second biggest TV market in the world

CNBC-TV18 managing editor Shereen Bhan on how TV is tackling fake news

10% of global population use a subscription OTT video service each month

It’s not the end of TV advertising – new research shows it’s not just surviving, but thriving...

The Drum @ Cannes Lions 2018: 'When it comes to TV and its future, getting the content right...

In the director’s chair: Zoe Mcintosh on why being a director makes the world more interesting

Mobile usage to overtake TV this year in China

Foxtel and Seven secure broadcast rights for Australian cricket in $1bn deal

TV advertising market set to roar back to life in 2018

Debates, retrials and pie 'n' mash: where you need to be during Advertising Week Europe

27 February 2018

IPG Mediabrands and Nielsen ink strategic partnership to further hone media planning

27 February 2018

TV is not under threat, but it needs to get better with data, say panelists at The Drum’s breakfast...

21 February 2018

The Drum Network

Dawn of a new entertainment era: the future is OTT

08 February 2018

Tech, collaboration, trust, measurement — the perfect recipe for the future of TV

25 January 2018

What can brands learn from the changing television landscape?

25 January 2018

Why the future of advertising depends on a cross-industry alliance

24 January 2018

Driving CTV Growth in the UK

24 January 2018

These stories die if we don’t tell them: behind Discovery Southeast Asia’s new commitment to...

15 January 2018

Mediacorp makes moves towards creating a single customer view across its media brands

05 January 2018