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Latest marketing and advertising news for TV, including insights and opinions.

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ASA data reveals unprecedented lockdown boost to TV ad exposure

Buick and RAM lead the pack as auto ads slowly gain traction

Major British TV channels unite to underscore relevance, in historic first

Are we at the start of a CTV boom in APAC?

The best marketers will win the streaming war

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Video Advertising: How to reach premium audiences with the decline of TV

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Video Advertising: How to reach premium audiences with the decline of TV

UK broadcasters provide £10m free airtime to kids health campaigns

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Take the pain out of advertising with positive touchpoints and meaningful messaging

Why brands that have sense(s) will have the strongest identities

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The future of TV. Interactive, connected, and…ad free?

Europe is in tumult – but does the public care? Euronews' future is on the line

Tom Goodwin: TV’s wonderful digital video future

The Drum Network

Stroke Association partners Channel 4 for new awareness campaign

TV viewability remains to be seen in the digital age

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A masterclass in storytelling: the making of Tin Star

2018 UK TV ad revenue remains stable at £5.11bn

Fox Sports & Network Ten secure Rugby World Cup broadcast rights

Hulu Japan teams with Vice to target youth audience

China advertising spend to grow 7% in 2019

Fever: Creating most successful Now TV’s integrated campaign ever!

Sky, The Guardian and Vice are betting big on Snapchat's TV-style shows with unskippable ads

Airtel highlights the missing stars of Durgo Puja in a music video

Advertising Week

The Drum at Advertising Week NY 2018: Everything you need to know

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Hit Stories: How Taskmaster’s Alex Horne dreams up the show's stupefying challenges

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Pay-TV advertising is changing, but how much?

In the Director’s Chair: Doug Liman on moving into TV early and wishing movies went as smoothly...

China overtakes the UK to become second biggest TV market in the world

CNBC-TV18 managing editor Shereen Bhan on how TV is tackling fake news

10% of global population use a subscription OTT video service each month

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It’s not the end of TV advertising – new research shows it’s not just surviving, but thriving...

In the director’s chair: Zoe Mcintosh on why being a director makes the world more interesting

Mobile usage to overtake TV this year in China

Foxtel and Seven secure broadcast rights for Australian cricket in $1bn deal

TV advertising market set to roar back to life in 2018

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Debates, retrials and pie 'n' mash: where you need to be during Advertising Week Europe