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TV

Latest marketing and advertising news for TV, including insights and opinions.

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Hulu Japan teams with Vice to target youth audience

25 January 2019

China advertising spend to grow 7% in 2019

14 January 2019

Fever: Creating most successful Now TV’s integrated campaign ever!

13 December 2018

Sky, The Guardian and Vice are betting big on Snapchat's TV-style shows with unskippable ads

30 October 2018

Airtel highlights the missing stars of Durgo Puja in a music video

17 October 2018

The Drum at Advertising Week NY 2018: Everything you need to know

26 September 2018

Hit Stories: How Taskmaster’s Alex Horne dreams up the show's stupefying challenges

05 September 2018

Pay-TV advertising is changing, but how much?

In the Director’s Chair: Doug Liman on moving into TV early and wishing movies went as smoothly...

China overtakes the UK to become second biggest TV market in the world

CNBC-TV18 managing editor Shereen Bhan on how TV is tackling fake news

10% of global population use a subscription OTT video service each month

It’s not the end of TV advertising – new research shows it’s not just surviving, but thriving...

The Drum @ Cannes Lions 2018: 'When it comes to TV and its future, getting the content right...

In the director’s chair: Zoe Mcintosh on why being a director makes the world more interesting

Mobile usage to overtake TV this year in China

Foxtel and Seven secure broadcast rights for Australian cricket in $1bn deal

TV advertising market set to roar back to life in 2018

Debates, retrials and pie 'n' mash: where you need to be during Advertising Week Europe

27 February 2018

IPG Mediabrands and Nielsen ink strategic partnership to further hone media planning

27 February 2018

TV is not under threat, but it needs to get better with data, say panelists at The Drum’s breakfast...

21 February 2018

The Drum Network

Dawn of a new entertainment era: the future is OTT

08 February 2018

Tech, collaboration, trust, measurement — the perfect recipe for the future of TV

25 January 2018

What can brands learn from the changing television landscape?

25 January 2018

Why the future of advertising depends on a cross-industry alliance

24 January 2018

Driving CTV Growth in the UK

24 January 2018

These stories die if we don’t tell them: behind Discovery Southeast Asia’s new commitment to...

15 January 2018

Mediacorp makes moves towards creating a single customer view across its media brands

05 January 2018

Nine Network accused of turning a blind eye to sexual harassment complaints against TV star...

28 November 2017

TV is the safest & most profitable form of advertising in the UK research claims

18 November 2017

X Factor viewers likely to be C-suite executives while Bake Off viewers earn more than $100k...

13 November 2017

Internet advertising powers ahead of TV for the first time in Russia

11 November 2017

Vice opens Asia Pacific headquarters in Singapore as it announces a slew of new deals in the...

07 November 2017

How hiring Jay Hunt could give Apple the local TV edge its online competitors crave

26 October 2017

GoDaddy named as the regional partner of Asia's Got Talent's second series

24 October 2017

'Anybody that says there’s programmatic TV is blowing smoke': Viacom's Julian Zilberbrand on...

12 October 2017