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TV

Latest marketing and advertising news for TV, including insights and opinions.

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marketing

Making a splash: how Ocean Spray and Chess.com surfed cultural waves to marketing success

26 January 2021
Outdoor Advertising

London advertising kickstarts 2021 with industry’s ‘first ever January sale’

05 January 2021
broadcast

ASA data reveals unprecedented lockdown boost to TV ad exposure

09 October 2020
Opinion

Buick and RAM lead the pack as auto ads slowly gain traction

14 July 2020
TV

Major British TV channels unite to underscore relevance, in historic first

08 July 2020
Opinion

Are we at the start of a CTV boom in APAC?

22 April 2020
Opinion

The best marketers will win the streaming war

18 February 2020
Promoted

Video Advertising: How to reach premium audiences with the decline of TV

14 January 2020
Promoted

Video Advertising: How to reach premium audiences with the decline of TV

02 December 2019
Channel 4

UK broadcasters provide £10m free airtime to kids health campaigns

10 October 2019
Promoted

Take the pain out of advertising with positive touchpoints and meaningful messaging

04 October 2019
Opinion

Why brands that have sense(s) will have the strongest identities

28 August 2019
Promoted

The future of TV. Interactive, connected, and…ad free?

29 May 2019
Opinion

Europe is in tumult – but does the public care? Euronews' future is on the line

23 May 2019
Opinion

Tom Goodwin: TV’s wonderful digital video future

06 May 2019
The Drum Network

Stroke Association partners Channel 4 for new awareness campaign

26 April 2019
viewability

TV viewability remains to be seen in the digital age

19 April 2019
Promoted

A masterclass in storytelling: the making of Tin Star

02 April 2019
Thinkbox

2018 UK TV ad revenue remains stable at £5.11bn

21 March 2019
rugby

Fox Sports & Network Ten secure Rugby World Cup broadcast rights

11 March 2019
Hulu

Hulu Japan teams with Vice to target youth audience

25 January 2019
Ad Spend

China advertising spend to grow 7% in 2019

14 January 2019
case study

Fever: Creating most successful Now TV’s integrated campaign ever!

13 December 2018
Snap

Sky, The Guardian and Vice are betting big on Snapchat's TV-style shows with unskippable ads

30 October 2018
Creative Works

Airtel highlights the missing stars of Durgo Puja in a music video

17 October 2018
Advertising Week

The Drum at Advertising Week NY 2018: Everything you need to know

26 September 2018
Promoted

Hit Stories: How Taskmaster’s Alex Horne dreams up the show's stupefying challenges

05 September 2018
Promoted

Pay-TV advertising is changing, but how much?

28 August 2018
film

In the Director’s Chair: Doug Liman on moving into TV early and wishing movies went as smoothly...

23 August 2018
TV

China overtakes the UK to become second biggest TV market in the world

20 August 2018
fake news

CNBC-TV18 managing editor Shereen Bhan on how TV is tackling fake news

01 August 2018
Online Video

10% of global population use a subscription OTT video service each month

19 July 2018
Promoted

It’s not the end of TV advertising – new research shows it’s not just surviving, but thriving...

12 July 2018
film

In the director’s chair: Zoe Mcintosh on why being a director makes the world more interesting

07 June 2018
mobile

Mobile usage to overtake TV this year in China

23 April 2018
cricket

Foxtel and Seven secure broadcast rights for Australian cricket in $1bn deal

13 April 2018
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