Headline Act: raising the creative bar
Creativity was once about the audience but has become dependent on playing the tech system; inhibited by efficiency mindsets and middleman technologies playing tastemaker and gatekeeper.
With potential cultural stagnation on the horizon, differentiation will mean pivoting away from the safety of the familiar and restoring faith in novelty. We’ve reached meh-diocrity.
To avoid creative stagnation, how can CMOs invest in genuine innovation and creativity to truly stand out?