Swayable CEO James Slezak on the value of measuring persuasion


The Drum’s US associate editor Kendra Barnett speaks with James Slezak, co-founder and CEO of Swayable – a data platform that predicts public opinion and measures the impact of marketing and advocacy campaigns – at the company’s Persuasion 2024 summit in New York on April 25. Slezak endorses the value of measuring the real-world impact of movers and shakers who are trying to influence everyday people and change the world. With nearly half of the world’s population heading to the polls this year, Slezak argues, measuring the degree to which a campaign changes hearts and minds is more important than ever.