The Drum Awards Festival - Official Deadline

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The Drum TV

The last byte for the cookie: defining the next era of ad targeting and measurement

In this panel, we’ll dive into the evolving world of targeting and measurement in light of an increasingly stringent regulatory environment, cookie deprecation and signal loss across the open web. As consumer data privacy takes center-stage, how are media planners and buyers assessing various opportunities within the ecosystem, and what kinds of approaches are publishers taking? We’ll discuss the respective merits and limitations of privacy-preserving approaches to targeting and measurement, including first-party, universal IDs, contextual targeting and more – and we’ll conjecture about what’s to come.
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The last byte for the cookie: defining the next era of ad targeting and measurement

In this panel, we’ll dive into the evolving world of targeting and measurement in light of an increasingly stringent regulatory environment, cookie deprecation and signal loss across the open web. As consumer data privacy takes center-stage, how are media planners and buyers assessing various opportunities within the ecosystem, and what kinds of approaches are publishers taking? We’ll discuss the respective merits and limitations of privacy-preserving approaches to targeting and measurement, including first-party, universal IDs, contextual targeting and more – and we’ll conjecture about what’s to come.

Strength in numbers: Mastering addressability in marketing

Join us as we sit down with Alex Theriault, Chief Growth Officer, Lotame to unveil the increasing value of data collaboration for digital marketers. With the industry at a cookie crossroads, Alex sheds light on the challenges and opportunities ahead. Just how important is the role of first-party data in a post third-party-cookie world? Why should brands sit up and take notice?

Sustainability: Not just an add-on

As climate change progresses, brands across industries have been facing increasing pressure to minimize their carbon footprints. What separates authentic eco-friendly initiatives from “greenwashing”? What exactly do audiences expect from brands in 2024 when it comes to sustainability and other pressing societal issues? How can businesses stay afloat in a constantly shifting cultural landscape? And where do marketers fit into this bigger picture? Join us as we discuss all of these questions and more.

Media’s great measurement reckoning

This session will explore the challenges and opportunities in modern media measurement. In particular, we’ll dig into ecosystem fragmentation, the hunt for interoperability, and the industry’s various efforts to develop more standardized frameworks and currencies across channel.

How generative AI will change marketing

Generative AI has radically transformed the advertising industry since the release of ChatGPT in November 2022. In this session, moderated by The Drum tech reporter Webb Wright, marketing experts will discuss the myriad ways in which this technology has been causing a strategic shift within agencies and brands, as well as the legal and ethical challenges that it presents to advertisers.

Why the industry needs to put social at the center of everything we do

In this keynote, CEO of VaynerMedia Gary Vaynerchuk will talk about why agencies need to learn how to create perfect social AND big brand ideas, deploying quality social creative that builds the brand voice daily while gleaning insights about the brand, category, and consumer. Then, use these insights to “find right” for big, innovative brand ideas.