Can AI Help Marketers Save the World?

The Drum @ WEF and Technology

Join The Drum and The Financial Times at the World Economic Festival in Davos. Our guests, Penny Brook from Sustainnovate, Matthew Candy from IBM Consulting and Tia McPhee from Financial Times, discuss how AI can enhance creative work, reduce administrative tasks, and contribute to social impact. Panellists discuss the balance between excitement and apprehension about AI, emphasizing the role of human behavior in shaping its use, as well as AI in marketing, and its potential for positive outcomes.
Share Episode

Presenters and Guests

Gordon Young

The Drum, co-founder & editor-in-chief
Presenters and Guests
About the show

More Episodes

Surviving the Shift in Advertising with Tom Pepper from Linkedin

Navigate the evolving landscape of advertising survival with Tom Pepper, senior director of EMEA and LTAM Advertising at LinkedIn. Gain essential advice on not just adapting but thriving in the ever-changing world of advertising, and explore the boundless opportunities for creativity and efficiency.

Will AI crown the CMO Chief of Chiefs?

Join The Drum and Infosys at the World Economic Festival in Davos; In a fascinating discussion, our guests Raja Rajamannar from MasterCard, Jessica Apotheker from Boston Consulting, and Sumit Virmani from Infosys, explore the evolving role of marketing in the age of AI. Panellists discuss the role of marketing as a force multiplier to drive growth for their businesses, how Ai can augment the natural skills of marketers, what marketing leaders need to do to gain the respect of the C suite and their CEO’s.

52 mins

Popular To Watch

Marketing

Gary Vaynerchuk: ditch the ideas of yesterday and tomorrow – and solve for today

Media

Fearne Cotton on building a wellness brand

39 mins

Media

Man v Food’s Adam Richman on how adapting for social

10 mins

Politics for Drummies

Money, media, and the 2024 presidential election

46 mins

Agency Leaders Debate

Agency Leaders Debate: The power of visual culture in great creative

68 mins

Politics for Drummies

Scottish MP on truthful politics, the House of Lords & the future of Perth

23 mins

Series From The Drum

Insights from Davos

Insights from Davos

Simplifying politics, amplifying insights

Applying behavioral science principles to real-world marketing scenarios

Navigating the Storm - insights from CES24

Discover the views of Senior Brand Marketers on Technology, Media and Marketing

Behind the scenes on jury deliberations for The Drum Awards 2023

Orchestrating for growth and relevance in a changing world