The Drum Awards for Marketing - Extended Deadline

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How is DE&I represented in the APAC Marketing sector?

APAC Trends Briefing and Diversity and inclusion | Apr 17, 2023

In a region as diverse as APAC, ensuring diversity and representation in marketing seems easy, but is it? The region is often criticized as lagging behind the rest of the world, or equally praised for leading the way. So, which is it? What does diversity, equality and inclusion look like across APAC? And what are brands and agencies doing to ensure it gets the attention it deserves?
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APAC’s commerce experts on the future of retail marketing

E-commerce, social commerce, contextual commerce – it’s all about getting consumers to buy. This region sets the trends for the rest of the world when it comes to tech and innovation in this sector. From loyalty programs, re-targeting, social influencers and the next big thing in retail, this panel of experts will share insights and predictions to help marketers engage with APAC consumers.

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Senior marketers on marketing trends shaping the region

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5 more episodes +

The secrets behind APAC’s award-winning work

Meet the teams behind two highly awarded campaigns and hear the story of how these campaigns evolved from the initial brief to the inspired insight to the fully formed idea, the execution and the response and result of the final campaign. Join the marketers and agencies as they bring their award-winning work to life.

Coca-Cola ASEAN & South Pacific’s Matthias Blume looks at Marketing trends and insights for 2023

The Drum’s APAC Editor, Danielle Long, together with our Keynote, Mattias Blume, looks at creativity, media and consumer trends as well insights for the year ahead.

A look at the most creative work in APAC

Senior creatives give their take on the challenges, nuances and the best work and ideas coming out of the region as well as celebrating work from this year’s World Creative Rankings.

How brands are capitalising on the gaming sector in APAC

Gaming has seen phenomenal growth across the region in recent years, with brands acknowledging the power of the medium to get closer to their target market in an authentic way. This session will explore what’s in store for the gaming sector in 2023 and the best opportunities for brands across e-sports, in-game advertising, mobile and more.

Trust in the numbers: measurement in digital marketing’s new era

With billions of dollars spent on digital advertising, measurement is the sanity check marketers need to rely on. But as the cookie leaves the building, how can we ensure that cross-platform measurement gives a true picture of how marketing spend is performing?