The Drum Awards for Marketing - Entry Deadline

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Tech for collaboration: disrupting the agency model as we know it

Technology | Aug 9, 2023

Sponsored by
The Drum and Klear, a Meltwater offering, Boots and Red Havas explored the challenges for the agency model of the future, debunking the biggest pain points brands, agencies (and creators) face, with actionable insight and advice to help all stakeholders thrive in this new dimension and best leverage technology and data connectivity for long-term collaborations.