S1 : E6 Agency leaders debate: Are marketers' tech stacks out of control?

Agency Leaders Debate and Marketing | Mar 22, 2023

It can sometimes seem that each technological development brings with it a price tag: new software to use, support contracts to sign, and skillsets to develop. Nowhere is that truer than the martech space, with top practitioners bemoaning an endless proliferation of tools, resulting in a list of options to make even the most tech-savvy leader blush. In this episode, top tech agencyfolk discuss whether the industry has a tech stack problem and, if so, what we can do about it.
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