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Magnite's Sean Buckley talks about the rise of programmatic smart TV

How has programmatic advertising evolved within the connected television industry, and what will it look like in the future? Sean Buckley, chief revenue officer of Magnite, explains, in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.
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Magnite's Sean Buckley talks about the rise of programmatic smart TV

How has programmatic advertising evolved within the connected television industry, and what will it look like in the future? Sean Buckley, chief revenue officer of Magnite, explains, in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.

LG Ad Solutions' Esther Maguire taps into CTV innovation

Data collection is becoming hyper accurate thanks to emerging technologies like automatic content recognition (ACR). LG Ad Solutions’ head of product marketing and strategy, Esther Maguire, explains how this empowers the advertising and entertainment industries alike, in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.

Dentsu's Keith Camoosa unpacks addressability

Dentsu International’s first chief addressability officer Keith Camoosa, demystifies addressability within advertising and how it can bring wandering eyeballs from devices back to the television screen, in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.

LG Ad Solutions' Serge Matta simplifies the value of CTV for advertisers

Serge Matta, head of commercial at LG Ad Solutions, says living room televisions will never have to compete with consumers’ other devices. In The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES, Serge explains why.

Tony Marlow, CMO at LG Ad Solutions places focus on the consumer

Tony Marlow, chief marketing officer at LG Ad Solutions explains how free ad supported tv (FAST TV) became more popular among consumers since the COVID pandemic – and why it will become “even faster,” in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.