Magnite's Sean Buckley talks about the rise of programmatic smart TV
How has programmatic advertising evolved within the connected television industry, and what will it look like in the future? Sean Buckley, chief revenue officer of Magnite, explains, in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.
From FAST to faster: the future of streaming TV. Industry leaders from LG Ad Solutions, Dentsu and Magnite explore the exponential rise of streaming TV and its future potential for advertisers, as part of a five-part video series.