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S1:E7 How Tommee Tippee sparked honest conversations of breastfeeding through storytelling and brand

Manifest Group won the 'Best creative content idea using video', 'Most innovative use of content' and the 'Grand Prix' categories at The Drum Awards for Content 2021 and the 'Branded content' category at The Drum Awards for Marketing 2021 with its ‘The Boob Life’ campaign for Tommee Tippee. Here, former creative strategist at manifest, Liana Maher reveals the secrets of this successful project. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.
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Series 1

E7. How Tommee Tippee sparked honest conversations of breastfeeding through storytelling and brand

Manifest Group won the 'Best creative content idea using video', 'Most innovative use of content' and the 'Grand Prix' categories at The Drum Awards for Content 2021 and the 'Branded content' category at The Drum Awards for Marketing 2021 with its ‘The Boob Life’ campaign for Tommee Tippee. Here, former creative strategist at manifest, Liana Maher reveals the secrets of this successful project. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.

E6. How Hey You transformed Yellow’s business with a pair of undies

Hey You brought together Yellow with iconic New Zealand actress Robyn Malcolm, and launched a real underwear business using Yellow Digital products. The campaign generated so many leads, Yellow stopped marketing activities to nurture them. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.

E5. How the British Red Cross combated vaccine misinformation

The British Red Cross won at The Drum Awards for Social Purpose in the Best Social Media Campaign category, for its work on 'Vaccine conversations: tackling vaccine hesitancy'. In just 8 weeks, this content received over 1.6 million impressions, 2,000 shares, and nearly 1 million video views on TikTok alone. Here, the team behind this winning entry explains how it was brought to life. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.

E4. How Don’t Cry Wolf spearheaded Tangle Teezer’s mission to support the Afro hair community

Don’t Cry Wolf won the Chair’s Award at The Drum Awards for Social Purpose, with its work for Tangle Teezer. Realizing that young children with Black and Afro hair don’t see themselves represented in fairy tales. The team got help from three familiar stories to remind those kids of their own beauty. Here, the team behind this winning entry explains how it was brought to life. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.

E3. How Budweiser and Copa90 raised a cold one to Lionel Messi

In the first episode of Award Winning Stories, we look at 'One goal = one Custom Bottle' campaign, which won ‘FMCG or Consumer Goods’, ‘Best Integrated Campaign’ and ‘Travel, Leisure or Sports’ categories at The Drum Awards for Content 2021 for its work for AB InBev and Budweiser. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.

E2. How one Canadian agency helped a small Toronto town take back the high street

The Local Collective won ‘Best Response to Change’ at The Drum Awards for Out of Home, with its campaign for Roncesvalles Village BIA. With visually-arresting message in the windows of local shops, this campaign made a crucial point about the importance of shopping local, especially in after 2020’s lockdowns. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.