The Drum Show looks at how creativity is changing the face of B2B. Our top panel will look at key emerging trends. These include how technology, data and emotion are playing a bigger part in creative output - as is clear from The Drum Awards for B2B 2022 nominations.
B2B marketers have taken it to a whole other level, but how can they truly reach that golden age and most importantly drive growth? The Drum, SteinIAS and more than a dozen A-List B2B Chief
marketers unpack it all.