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Categories Marketing Agencies Creative Media Sustainability Technology

Paddy Power

Paddy Power had a reputation as a 'brave' brand with an unusual advertising approach in the bookmaking space. In recent years the brand has shifted its strategy from shock marketing and advertising to more purposeful pursuits.

Paddy Power

27 Apr 2015

1 min read
Paddy Power bets on love not war in Irish referendum campaign
Paddy Power

24 Apr 2015

9 min read
People on the move: Hires and departures at Rolls-Royce, Paddy Power, Zoopla and more
golley slater

23 Apr 2015

2 min read
Paddy Power bets on Gav Thompson as chief marketing officer
Paddy Power

13 Apr 2015

2 min read
Paddy Power faces Twitter backlash after likening Newcastle United defeats to US cop brutality...
Social Media

13 Apr 2015

2 min read
Vote now to decide who will be crowned Brand of the Year at The Drum Marketing Awards
Google

01 Apr 2015

15 min read
More of what brands did to trick you on social media for April Fools’ Day
Coca-Cola

25 Mar 2015

7 min read
#RIPTopGear – brands react to Jeremy Clarkson’s dismissal
BBC

20 Mar 2015

8 min read
How brands over-shadowed #eclipse2015 on social media - BBC, Paddy Power, Oreo, Yo! Sushi,...
BBC

17 Mar 2015

11 min read
How brands welcomed in St Patrick’s Day – Guinness, Ford, Oreo, Jeep, Irn-Bru, Paddy Power...
ford

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