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Latest marketing and advertising news for BBC, including insights and opinions.

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BBC Studios makes senior marketing appointments to 'maximise the value' of its IP

04 December 2018

Why BBC One’s Christmas ad waived ‘sugar and gloss’ to stop time for a mother and son

01 December 2018

BBC turns up the promotional volume on Sounds app to the tune of £10m

26 November 2018

YouTube to label state and public-funded clips seen in UK and Ireland

08 November 2018

BBC generation gap widens as young people switch off

26 October 2018

BBC pay dispute comes to a head as MPs say broadcaster has ‘failed’

25 October 2018

The Drum Network

Study reveals the UK’s ‘Most Connected Brands’

18 October 2018

Neuroscience and 'baked in' brand safety: how BBC Global News pitches its content arm

12 October 2018

UK Top Shazamed ads: The Audi 'e-tron'

02 October 2018

BBC News launches video-only platform to curate archive content alongside originals

01 October 2018

BBC marketer Philip Almond departs to set up own consultancy

28 September 2018

BBC accused of providing inaccurate complaints data

26 September 2018

UK Top Shazamed ads: Easyjet calls explorers to the skies

19 September 2018

UK Top Shazamed ads: Dior dives in with joyful Jennifer Lawrence

12 September 2018

BBC focuses on core content and younger audiences in latest website strategy review

11 September 2018

Finalists for The DADI Awards 2018 revealed

10 September 2018

BBC, ITV and C4 pile pressure on government to instate social media watchdog

03 September 2018

Outflanked by Netflix, Amazon and Hotstar, domestic broadcasters rethink OTT

Scuffed up brogues and ruby heels tip tap the return of Strictly Come Dancing

Jeremy Corbyn proposes creation of BBC sister company – the British Digital Corporation

BBC invites PR agencies to pitch for £2.5m localised licence fee brief

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays

Meet The Drum DADI Awards 2018 judges: M&C Saatchi, Dare, Karmarama, GSK, 360i Europe and AKQA

Meet The Drum DADI Awards 2018 judges: Red Bull Racing, British Airways, The AA

BBC News unveils streaming service on Yahoo Japan to expand online reach

Ads We Like: BBC embroiders a crest of 23 Lions as England bow out of World Cup

Sausage dogs, swing dancers and cheerleaders – BBC One unveils its latest idents

Extensions available now for The Drum DADI Awards 2018

BBC narrows gender pay gap by almost a fifth in one year

The DADI Awards 2018 entry deadline looms with judges from BBC Worldwide, TSB, Canon and more

BBC secures Glasgow innovation hub to tackle broadcaster futureproofing and design

Roll of honour: how you can win at The Drum DADI Awards

Ad of the Day: the agony of painful sex is visualised in nails and knives for BBC Three

BBC seeks to shatter glass ceiling and bridge gender pay gap with 2020 vision

The Drum Network

BBC Athletics launch new idents to push summer sports