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Latest marketing and advertising news for BBC, including insights and opinions.

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BBC Countryfile and Wildlife magazine switch plastic for sustainable wrapping

BBC spotlights Fifa Women's World Cup commitment with Change the Game ad

How the BBC uses programmatic ads to distribute branded content

BBC denies giving Huffington Post 'free advertising'

'Big ideas are borderless’: some favourites from The Roses Awards 2019

BBC Creative wins 19 awards at The Drum Roses 2019

BBC cites ‘remarkable’ progress in 50:50 gender balance project

Vice, Al Jazeera, Joe Media, Drive Tribe, Disney: The Drum Online Media Awards 2019 winners

BBC, C4, Politico, Spotify, Evening Standard: The Drum Online Media Awards 2019 winners

The Evening Standard and Channel 4 conquer The Drum Online Media Awards 2019

The BBC is building out a suite of audio innovations ripe for targeted advertising

Big brands fight while small ones change the game: The Drum Design Awards finalists revealed...

BBC Proms 2019 highlights accessibility with injection of young, diverse musical talent

Finalists of The Drum Roses Awards 2019 revealed

BBC secures 7 UKTV channels from Discovery

Finalists for The Drum Online Media Awards 2019 revealed

BBC removes podcasts from Google Podcasts and Assistant

Netflix threat to public service broadcasters to be scrutinised by government

BBC and ITV partner to launch Netflix-rival streaming service BritBox

27 February 2019

Ads We Like: Alan Partridge pens a desperate email to his BBC co-workers in PR stunt

26 February 2019

Reach ‘too embarrassed’ to publish circulation figures in financial report, claims former chief...

26 February 2019

BBC agrees 'ambitious' content agreement with Screen Scotland

25 February 2019

BBC launches sustainable fashion and lifestyle brand

15 February 2019

How the BBC is tackling the 'growing' problem of fake news in Asia and Africa

28 January 2019

BBC plans introduction of new £3.4m design research framework

28 January 2019

Meet The Drum Digital Advertising Awards Europe 2019 judges: The FT, BBC, AppNexus

24 January 2019

BBC expands youth platform The Social to England in sweeping restructure

16 January 2019

BBC eyes streaming alliance with European public broadcasters to take on Netflix

13 January 2019

'Mr' John Lewis, Apple, BBC One, Aldi: the best 2018 Christmas ads

18 December 2018

The Drum Roses Creative Awards 2019 open for entry: winning campaigns you should revisit

14 December 2018

BBC Studios makes senior marketing appointments to 'maximise the value' of its IP

04 December 2018

Why BBC One’s Christmas ad waived ‘sugar and gloss’ to stop time for a mother and son

01 December 2018

BBC turns up the promotional volume on Sounds app to the tune of £10m

26 November 2018

YouTube to label state and public-funded clips seen in UK and Ireland

08 November 2018

BBC generation gap widens as young people switch off

26 October 2018

BBC pay dispute comes to a head as MPs say broadcaster has ‘failed’

25 October 2018