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Latest marketing and advertising news for BBC, including insights and opinions.

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Netflix threat to public service broadcasters to be scrutinised by government

BBC and ITV partner to launch Netflix-rival streaming service BritBox

27 February 2019

Ads We Like: Alan Partridge pens a desperate email to his BBC co-workers in PR stunt

26 February 2019

Reach ‘too embarrassed’ to publish circulation figures in financial report, claims former chief...

26 February 2019

BBC agrees 'ambitious' content agreement with Screen Scotland

25 February 2019

BBC launches sustainable fashion and lifestyle brand

15 February 2019

How the BBC is tackling the 'growing' problem of fake news in Asia and Africa

28 January 2019

BBC plans introduction of new £3.4m design research framework

28 January 2019

Meet The Drum Digital Advertising Awards Europe 2019 judges: The FT, BBC, AppNexus

24 January 2019

BBC expands youth platform The Social to England in sweeping restructure

16 January 2019

BBC eyes streaming alliance with European public broadcasters to take on Netflix

13 January 2019

'Mr' John Lewis, Apple, BBC One, Aldi: the best 2018 Christmas ads

18 December 2018

The Drum Roses Creative Awards 2019 open for entry: winning campaigns you should revisit

14 December 2018

BBC Studios makes senior marketing appointments to 'maximise the value' of its IP

04 December 2018

Why BBC One’s Christmas ad waived ‘sugar and gloss’ to stop time for a mother and son

01 December 2018

BBC turns up the promotional volume on Sounds app to the tune of £10m

26 November 2018

YouTube to label state and public-funded clips seen in UK and Ireland

08 November 2018

BBC generation gap widens as young people switch off

26 October 2018

BBC pay dispute comes to a head as MPs say broadcaster has ‘failed’

25 October 2018

The Drum Network

Study reveals the UK’s ‘Most Connected Brands’

18 October 2018

Neuroscience and 'baked in' brand safety: how BBC Global News pitches its content arm

12 October 2018

UK Top Shazamed ads: The Audi 'e-tron'

02 October 2018

BBC News launches video-only platform to curate archive content alongside originals

01 October 2018

BBC marketer Philip Almond departs to set up own consultancy

28 September 2018

BBC accused of providing inaccurate complaints data

26 September 2018

UK Top Shazamed ads: Easyjet calls explorers to the skies

19 September 2018

UK Top Shazamed ads: Dior dives in with joyful Jennifer Lawrence

12 September 2018

BBC focuses on core content and younger audiences in latest website strategy review

11 September 2018

Finalists for The DADI Awards 2018 revealed

10 September 2018

BBC, ITV and C4 pile pressure on government to instate social media watchdog

03 September 2018

Outflanked by Netflix, Amazon and Hotstar, domestic broadcasters rethink OTT

Scuffed up brogues and ruby heels tip tap the return of Strictly Come Dancing

Jeremy Corbyn proposes creation of BBC sister company – the British Digital Corporation

BBC invites PR agencies to pitch for £2.5m localised licence fee brief

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays