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Latest marketing and advertising news for Paddy Power, including insights and opinions.

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The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

Eric Cantona collars PM over Brexit in Paddy Power latest

Paddy Power Betfair to rebrand as Flutter Entertainment in transatlantic repositioning

12 of Paddy Power's most outrageous marketing stunts

15 February 2019

Ryan Giggs' brother Rhodri says 'loyalty is dead' in cheeky Paddy Power ad

10 February 2019

Paddy Power promises England 798 years of pain with provocative Six Nations Brexit ads

01 February 2019

Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad

18 December 2018

Paddy Power erects drive-thru confession box for Irish sinners ahead of Pope's visit

Paddy Power praises 'relevant' and topical marketing for market counter attack

Paddy Power delivers mobile ‘Drunk Tank’ to Royal Ascot

The Drum Network

Why World Cup advertising is just as important as the beautiful game

Paddy Power Betfair bets big on advertising to mitigate regulatory change

Number is up for ‘socially irresponsible’ Paddy Power ad

29 November 2017

Inside gambling's odd relationship with football

12 October 2017

‘Racist’ Paddy Power Floyd Mayweather ad dealt knockout blow by ASA

20 September 2017

Paddy Power's Twitter account mysteriously suspended

Paddy Power Betfair CEO succession confirmed with Peter Jackson replacing Breon Corcoran

Paddy Power ad chief Ken Robertson vacates ‘head of mischief’ role for new creative opportunities

Paddy Power releases in-store faeces ad ripping Costa to pieces

British press backs off Paddy Power Theresa May kiss ad

Paddy Power tempts Cristiano Ronaldo bust sculptor out of retirement with Gareth Bale project

Paddy Power's head of engagement on the risks and rewards of betting in the political sphere

Paddy Power offers 'Alternative News' with Amazon Echo tie-up

April Fool's Day round-up: Featuring Durex, Krispy Kreme, Coca-Cola, Argos and more

Paddy Power creates head of Trump betting role to keep up with US president's 'general idiocy'...

Paddy Power pins down first Snapchat geofilter with St Patrick’s Day Cheltenham creative

The Drum Network

Brand 2020: How Coca-Cola, Mondelez, BBC and Paddy Power feel about marketing going in-house...

13 February 2017

The top 10 most complained about ads in 2016 including Moneysupermarket, Paddy Power and Maltesers

19 January 2017

Paddy Power taking bets on Southern Rail cancellations

23 December 2016

Brand 2020: How Coca-Cola, Mondelez, BBC and Paddy Power are facing up to the diversity debate

16 December 2016

‘Conspiring with our punters makes us accessible’ – Paddy Power’s head of social on why it's...

03 December 2016

Brand 2020: How are Coca-Cola, PaddyPower, Mondelez and the BBC navigating today's complex...

02 December 2016

Paddy Power helps Jose Mourinho ‘park the bus’ on return to Chelsea

23 October 2016

Morning Bulletin: Tesla tease, Facebook ushers in social VR & Cyber bullies face criminal prosecutions

10 October 2016

What is the value of the Olympics brand now that relaxed marketing rules make it easier for...

Urine Luck: Paddy Power Rio print promo offers free bets if Russia beats Team GB or Ireland...