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Paddy Power is an Irish bookmaker founded in 1988 in Dublin, Ireland. It merged with Betfair to create Paddy Power Betfair.
It is well known as a brave and unusual advertising in the bookmaking space, and in recent years have shifted from shock to more purposeful pursuits.
7 months ago
By John McCarthy, The DrumWater Cooler Creative
1 year ago
By The Drum, The Drumikea
By John McCarthy, The DrumPaddy Power
By John McCarthy, The DrumCreative Works
By John Glenday, The DrumShirt sponsorship
By John McCarthy, The DrumJoe Media
By John McCarthy, The Drumreach
By Imogen Watson, The DrumCreative Works
Future of Media
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