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Latest marketing and advertising news for Paddy Power, including insights and opinions.

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New Year Honours: The Drum editorial team's brands of 2019

08 January 2020

Paddy Power Media rides into podcasts with horse racing show

18 December 2019

Paddy Power teases 2020 sequel to Pitch Invader magazine

26 November 2019

Ads We Like: Jose Mourinho mocks ‘Special One’ title in Paddy Power ad

27 September 2019

Huddersfield Town net £50k penalty for parading Paddy Power finery

06 September 2019

After mag launch, Paddy Power pushes further into content with Joe ‘Liquid Football’ show

Paddy Power unveils free football mag: 'You can do incredible things in print'

Paddy Power releases satirical spot that calls for less bastardising of football shirts

Paddy Power to 'unsponsor' Motherwell FC as it continues 'Save Our Shirt' drive

Paddy Power reveals Huddersfield kit is fake and pushes rivals to 'unsponsor' shirts

Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt

Paddy Power brokers first shirt sponsorship deal with Huddersfield Town

Trump, Netflix, Burger King & Specsavers: The Chip Shop Awards 2019 winners revealed (may cause...

Paddy Power and Louis Walsh urge EU to avenge Brexit at Eurovision

Paddy Power shrugs off Rhodri Giggs ad ban after ASA warning

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

Eric Cantona collars PM over Brexit in Paddy Power latest

Paddy Power Betfair to rebrand as Flutter Entertainment in transatlantic repositioning

13 of Paddy Power's most outrageous marketing stunts

15 February 2019

Ryan Giggs' brother Rhodri says 'loyalty is dead' in cheeky Paddy Power ad

10 February 2019

Paddy Power promises England 798 years of pain with provocative Six Nations Brexit ads

01 February 2019

Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad

18 December 2018

Paddy Power erects drive-thru confession box for Irish sinners ahead of Pope's visit

Paddy Power praises 'relevant' and topical marketing for market counter attack

Paddy Power delivers mobile ‘Drunk Tank’ to Royal Ascot

The Drum Network

Why World Cup advertising is just as important as the beautiful game

Paddy Power Betfair bets big on advertising to mitigate regulatory change

Number is up for ‘socially irresponsible’ Paddy Power ad

29 November 2017

Inside gambling's odd relationship with football

12 October 2017

‘Racist’ Paddy Power Floyd Mayweather ad dealt knockout blow by ASA

20 September 2017

Paddy Power's Twitter account mysteriously suspended

Paddy Power Betfair CEO succession confirmed with Peter Jackson replacing Breon Corcoran

Paddy Power ad chief Ken Robertson vacates ‘head of mischief’ role for new creative opportunities

Paddy Power releases in-store faeces ad ripping Costa to pieces

British press backs off Paddy Power Theresa May kiss ad

Paddy Power tempts Cristiano Ronaldo bust sculptor out of retirement with Gareth Bale project

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