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Paddy Power

Paddy Power is an Irish bookmaker founded in 1988 in Dublin, Ireland. It merged with Betfair to create Paddy Power Betfair.

It is well known as a brave and unusual advertising in the bookmaking space, and in recent years have shifted from shock to more purposeful pursuits.

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New Year Honours: The Drum editorial team's brands of 2019

08 January 2020

Paddy Power Media rides into podcasts with horse racing show

18 December 2019

Paddy Power teases 2020 sequel to Pitch Invader magazine

26 November 2019

Ads We Like: Jose Mourinho mocks ‘Special One’ title in Paddy Power ad

27 September 2019

Shirt sponsorship

Huddersfield Town net £50k penalty for parading Paddy Power finery

06 September 2019

After mag launch, Paddy Power pushes further into content with Joe ‘Liquid Football’ show

08 August 2019

Paddy Power unveils free football mag: 'You can do incredible things in print'

05 August 2019

Paddy Power releases satirical spot that calls for less bastardising of football shirts

02 August 2019

Paddy Power to 'unsponsor' Motherwell FC as it continues 'Save Our Shirt' drive

22 July 2019

Paddy Power reveals Huddersfield kit is fake and pushes rivals to 'unsponsor' shirts

19 July 2019

Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt

18 July 2019

Paddy Power brokers first shirt sponsorship deal with Huddersfield Town

15 July 2019

The Drum Chip Shop Awards

Trump, Netflix, Burger King & Specsavers: The Chip Shop Awards 2019 winners revealed (may cause...

07 June 2019

Paddy Power and Louis Walsh urge EU to avenge Brexit at Eurovision

15 May 2019

Paddy Power shrugs off Rhodri Giggs ad ban after ASA warning

08 May 2019

The Drum Awards

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

04 April 2019

Eric Cantona collars PM over Brexit in Paddy Power latest

19 March 2019

Paddy Power Betfair to rebrand as Flutter Entertainment in transatlantic repositioning

07 March 2019

13 of Paddy Power's most outrageous marketing stunts

15 February 2019

Ryan Giggs' brother Rhodri says 'loyalty is dead' in cheeky Paddy Power ad

10 February 2019

Paddy Power promises England 798 years of pain with provocative Six Nations Brexit ads

01 February 2019

Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad

18 December 2018

Paddy Power erects drive-thru confession box for Irish sinners ahead of Pope's visit

20 August 2018

Paddy Power praises 'relevant' and topical marketing for market counter attack

08 August 2018

Paddy Power delivers mobile ‘Drunk Tank’ to Royal Ascot

19 June 2018

The Drum Network

Why World Cup advertising is just as important as the beautiful game

06 June 2018

Paddy Power Betfair bets big on advertising to mitigate regulatory change

07 March 2018

Number is up for ‘socially irresponsible’ Paddy Power ad

29 November 2017

Inside gambling's odd relationship with football

12 October 2017

‘Racist’ Paddy Power Floyd Mayweather ad dealt knockout blow by ASA

20 September 2017

Paddy Power's Twitter account mysteriously suspended

15 August 2017

Paddy Power Betfair CEO succession confirmed with Peter Jackson replacing Breon Corcoran

07 August 2017

Paddy Power ad chief Ken Robertson vacates ‘head of mischief’ role for new creative opportunities

29 June 2017

Paddy Power releases in-store faeces ad ripping Costa to pieces

28 June 2017

British press backs off Paddy Power Theresa May kiss ad

28 June 2017

Paddy Power tempts Cristiano Ronaldo bust sculptor out of retirement with Gareth Bale project

31 May 2017

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