Read our new manifesto
Problem Solved
Newsletter
Subscribe to The Drum Ink

Sections

Problem solved.
RegisterThe Drum Plus

Explore our new sections and topics

Paddy Power

Paddy Power is an Irish bookmaker founded in 1988 in Dublin, Ireland. It merged with Betfair to create Paddy Power Betfair.

It is well known as a brave and unusual advertising in the bookmaking space, and in recent years have shifted from shock to more purposeful pursuits.

Latest

7 months ago

3min read

Paddy Power trolls wounded window shoppers Manchester United with missed...

By John McCarthy, The DrumWater Cooler Creative

1 year ago

5min read

New Year Honours: The Drum editorial team's brands of 2019

By The Drum, The Drumikea

1 year ago

3min read

Paddy Power Media rides into podcasts with horse racing show

By John McCarthy, The DrumPaddy Power

1 year ago

3min read

Paddy Power teases 2020 sequel to Pitch Invader magazine

By John McCarthy, The DrumPaddy Power

1 year ago

2min read

Ads We Like: Jose Mourinho mocks ‘Special One’ title in Paddy Power ad

By John McCarthy, The DrumCreative Works

1 year ago

2min read

Huddersfield Town net £50k penalty for parading Paddy Power finery

By John Glenday, The DrumShirt sponsorship

1 year ago

2min read

After mag launch, Paddy Power pushes further into content with Joe ‘Liquid...

By John McCarthy, The DrumJoe Media

1 year ago

6min read

Paddy Power unveils free football mag: 'You can do incredible things in...

By John McCarthy, The Drumreach

1 year ago

4min read

Paddy Power releases satirical spot that calls for less bastardising of...

By Imogen Watson, The DrumCreative Works

Next page

Explore our new sections and topics

Modern Marketing

Agency Business

Creativity

Future of Media

Work & Wellbeing

Digital Transformation