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Paddy Power

Paddy Power is an Irish bookmaker founded in 1988 in Dublin, Ireland. It merged with Betfair to create Paddy Power Betfair.

It is well known as a brave and unusual advertising in the bookmaking space, and in recent years have shifted from shock to more purposeful pursuits.

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Water Cooler Creative

Paddy Power trolls wounded window shoppers Manchester United with missed transfers

New Year Honours: The Drum editorial team's brands of 2019

Paddy Power Media rides into podcasts with horse racing show

Paddy Power teases 2020 sequel to Pitch Invader magazine

Ads We Like: Jose Mourinho mocks ‘Special One’ title in Paddy Power ad

Shirt sponsorship

Huddersfield Town net £50k penalty for parading Paddy Power finery

After mag launch, Paddy Power pushes further into content with Joe ‘Liquid Football’ show

Paddy Power unveils free football mag: 'You can do incredible things in print'

Paddy Power releases satirical spot that calls for less bastardising of football shirts

Paddy Power to 'unsponsor' Motherwell FC as it continues 'Save Our Shirt' drive

Paddy Power reveals Huddersfield kit is fake and pushes rivals to 'unsponsor' shirts

Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt

Paddy Power brokers first shirt sponsorship deal with Huddersfield Town

The Drum Chip Shop Awards

Trump, Netflix, Burger King & Specsavers: The Chip Shop Awards 2019 winners revealed (may cause...

Paddy Power and Louis Walsh urge EU to avenge Brexit at Eurovision

Paddy Power shrugs off Rhodri Giggs ad ban after ASA warning

The Drum Awards

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

Eric Cantona collars PM over Brexit in Paddy Power latest

Paddy Power Betfair to rebrand as Flutter Entertainment in transatlantic repositioning

13 of Paddy Power's most outrageous marketing stunts

Ryan Giggs' brother Rhodri says 'loyalty is dead' in cheeky Paddy Power ad

Paddy Power promises England 798 years of pain with provocative Six Nations Brexit ads

Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad

Paddy Power erects drive-thru confession box for Irish sinners ahead of Pope's visit

Paddy Power praises 'relevant' and topical marketing for market counter attack

Paddy Power delivers mobile ‘Drunk Tank’ to Royal Ascot

The Drum Network

Why World Cup advertising is just as important as the beautiful game

Paddy Power Betfair bets big on advertising to mitigate regulatory change

Number is up for ‘socially irresponsible’ Paddy Power ad

Inside gambling's odd relationship with football

‘Racist’ Paddy Power Floyd Mayweather ad dealt knockout blow by ASA

Paddy Power's Twitter account mysteriously suspended

Paddy Power Betfair CEO succession confirmed with Peter Jackson replacing Breon Corcoran

Paddy Power ad chief Ken Robertson vacates ‘head of mischief’ role for new creative opportunities

Paddy Power releases in-store faeces ad ripping Costa to pieces

British press backs off Paddy Power Theresa May kiss ad