Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 BST / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Paddy Power bets on Gav Thompson as chief marketing officer

Paddy Power has snapped up Gav Thompson as its new chief marketing officer (CMO) tasking him with the strategic direction of the Paddy Power brand.

With 20 years experience working in strategic marketing with brands including Guinness, PlayStation, Toyota, 3, Absolut, Pepsi, FedEx, Bacardi, O2 and giffgaff, Thompson aims to propel the bookmaker into new realms of customer entertainment.

Andy McCue, chief executive of Paddy Power, said: "I am thrilled to welcome Gav to Paddy Power. He is a world-class marketing talent, and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s. Gav joins at an exciting phase in the business, and will be a superb addition to a strong team.”

Thompson added: “I have always been a huge fan of the Paddy Power brand. The brand is over-flowing with creativity, entertainment, disruption, innovation and mischief. To be asked to be CMO of such a unique proposition is a real honour.

“This really is my perfect job, and I cannot wait to get cracking”.

He will take up the role in June.

This comes after the firm promoted Christian Woolfenden from chief management officer to managing director as part of a senior management shake-up in December.

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