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Senior Reporter at The Drum

Paddy Power bets on Gav Thompson as chief marketing officer

Paddy Power has snapped up Gav Thompson as its new chief marketing officer (CMO) tasking him with the strategic direction of the Paddy Power brand.

With 20 years experience working in strategic marketing with brands including Guinness, PlayStation, Toyota, 3, Absolut, Pepsi, FedEx, Bacardi, O2 and giffgaff, Thompson aims to propel the bookmaker into new realms of customer entertainment.

Andy McCue, chief executive of Paddy Power, said: "I am thrilled to welcome Gav to Paddy Power. He is a world-class marketing talent, and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s. Gav joins at an exciting phase in the business, and will be a superb addition to a strong team.”

Thompson added: “I have always been a huge fan of the Paddy Power brand. The brand is over-flowing with creativity, entertainment, disruption, innovation and mischief. To be asked to be CMO of such a unique proposition is a real honour.

“This really is my perfect job, and I cannot wait to get cracking”.

He will take up the role in June.

This comes after the firm promoted Christian Woolfenden from chief management officer to managing director as part of a senior management shake-up in December.

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