More of what brands did to trick you on social media for April Fools’ Day
Happy April Fool’s Day, a full 24 hours of misinformation, confusion and pranks where one must question all they see on social media and online.
Each year, brands make an obligatory effort to confound social media users with a ‘prank’ and 2015 was no different.
Below are some of the biggest brands’ #AprilFoolsDay interactions, following up on
Toblerone
Toblerone Light. Because it’s not always what’s on the inside that counts. pic.twitter.com/i3qUlLsGVq
— Toblerone (@Toblerone) April 1, 2015
#AprilFools! We’re happy just the way we are. — Toblerone (@Toblerone) April 1, 2015
Pizza Hut
OKAY, put your noses down! Sadly, our #ScratchAndSniff menu was a cheeky old #AprilFools gag. If only it was real. pic.twitter.com/8CPh0yvvYj — Pizza Hut UK (@pizzahutuk) April 1, 2015
Mecca Bingo
We're opening the first ever #MeccaCatClub for cats that love bingo! RT if you think it's purrfect pic.twitter.com/tndYLWU0Lt
— Mecca (@MeccaBingo) April 1, 2015
Sadly, our #MeccaCatClub was a cheeky #AprilFools! But we thought it was a great idea! pic.twitter.com/r88PRqRGHq — Mecca (@MeccaBingo) April 1, 2015Pringles
Two flavours in one - the best of both worlds! pic.twitter.com/YwPHJpcxSQ — Pringles (@Pringles_UK) April 1, 2015#AprilFools! Unfortunately, there isn’t a Pringle containing two flavours... if there was, which two would you pick? pic.twitter.com/9jHCkiQHqr — Pringles (@Pringles_UK) April 1, 2015Save the Children UK
Did you hear our exciting announcement? We're bringing our life-saving expertise to baby animals around the world: http://t.co/0WZGWnz0Tq — Save the Children UK (@savechildrenuk) April 1, 2015Were you caught out by our #AprilFools earlier? Find out why it’s important we don’t get distracted by cute kittens: http://t.co/5wKLBRu5q9 — Save the Children UK (@savechildrenuk) April 1, 2015
Jack Wills
We're pleased to announce that we're overhauling our branding with immediate effect. Info: http://t.co/SGYMtxs9og pic.twitter.com/vf58n8Xt1r — Jack Wills (@JackWills) April 1, 2015
We're pleased to announce that we're overhauling our branding with immediate effect. In store rebranding taking shape pic.twitter.com/PJPp7LZ6Mb
— Jack Wills (@JackWills) April 1, 2015
As you may know we're overhauling our branding with immediate effect. 1st shoot with the new Land Rover is underway. pic.twitter.com/KHK1ElSHdK — Jack Wills (@JackWills) April 1, 2015We're happy to say our black & yellow rebranding was an #AprilFools Pink & blue is here to stay. Did you fall for it? pic.twitter.com/TlHfoyux5H — Jack Wills (@JackWills) April 1, 2015Nissan Middle East
Is this the world’s cleanest car? Yes. Is this an #AprilFools joke? Nope. http://t.co/4OhrGvqJvL pic.twitter.com/zir8A2vrBP — Nissan Middle East (@NissanME) April 1, 2015
Ted Baker
Get an extra 6 inches from Ted's new Adjustable Heels #TedOverHeels http://t.co/KKdI1c4fUv pic.twitter.com/CGJSu8tvp7
— Ted Baker (@ted_baker) April 1, 2015
Have you seen Ted's new shoe yet? We're #TedOverHeels for the Adjustable Heel http://t.co/rSWlN3HnVv pic.twitter.com/lTggH79krq — Ted Baker (@ted_baker) April 1, 2015Did you fall for Ted's #AprilFools? You can still turn heads with his shoes #TedOverHeels http://t.co/5XsrTyou7W pic.twitter.com/EC9txeW8wM — Ted Baker (@ted_baker) April 1, 2015Guide Dogs
We're excited to announce that from today you can now 'Sponsor a guppy'! Visit: http://t.co/gsmb0805rf pic.twitter.com/ex6TwdL42L — Guide Dogs (@guidedogs) April 1, 2015#AprilFools! Sorry to everyone who wants to Sponsor a Guppy! Remember you can still Sponsor a Puppy from £1 a week! http://t.co/R34mCViSRB — Guide Dogs (@guidedogs) April 1, 2015
Marmite
Proud to introduce the newest member of the family… Say hello to #MarmiteClear everyone! pic.twitter.com/TTDa5cwUd9 — Marmite (@marmite) April 1, 2015
Intel India
Wanna try our latest Intel Chip... anyone? ;) RT @IntelUK: We're happy to announce the latest #Intel Chip #AprilFools pic.twitter.com/TPYEY9z2fo
— Intel India (@IntelIndia) April 1, 2015
Betfred
NEWS: The boss Fred Done will compete in the World Championship Qualifiers http://t.co/kaJUiQGFAc #ILoveSnooker pic.twitter.com/3VRzXjIm59 — Betfred (@Betfred) April 1, 2015#ILoveSnooker #AprilFools Fred isn't playing in the Betfred @WorldSnooker1 Qualifiers, however he can’t wait for the Crucible! — Betfred (@Betfred) April 1, 2015Paddy Power
Seen a lot of rubbish #AprilFools gags today, but I really liked that one where Andros Townsend said he's silenced his critics. Classic — Paddy Power (@paddypower) April 1, 2015
Want to bring some #AprilFools fun to your office? We've listed our top five office pranks for you! Enjoy! pic.twitter.com/FHguPZUxpw
— Paddy Power (@paddypower) April 1, 2015
888 Sport
Andros Townsend apparently didn't cut inside & blast over but actually went and did this last night - #AprilFools? https://t.co/Wtbt62F4Vz — 888sport (@888sport) April 1, 2015Tesco
Want to be a beta-bouncer? We’re currently holding a bouncy aisles trial – tweet us to apply! pic.twitter.com/2h6pOHuqpJ — Tesco (@Tesco) April 1, 2015These are our confessions ♫ (Not Usher’s…) #AprilFools pic.twitter.com/RimwZgYKah — Tesco (@Tesco) April 1, 2015
Sainsbury’s
News just in - we’ve launched a brand new range of Taste the Difference yolkless eggs. #NoYolk pic.twitter.com/XW0b5yYRRO
— Sainsbury's (@sainsburys) April 1, 2015
Sainsbury’s cracks the yolkless egg formula http://t.co/lhztKzVZZZ #NoYolkEggs pic.twitter.com/F0e8zQrlVG — Sainsbury's News (@SainsburysNews) April 1, 2015Asda
Smell before you buy! Introducing our new ‘Scratch and Sniff’ #screensmell technology: http://t.co/T5xGrAphU8 pic.twitter.com/GqEx2D9ymt
— Asda (@asda) April 1, 2015
Walkers Crisps
We are excited to announce something that will revolutionise Walkers forever: our new self-seasoning potatoes! pic.twitter.com/jFoYGzGByZ — Walkers Crisps (@walkers_crisps) April 1, 2015#AprilFools #sorrynotsorry http://t.co/QEWvnNCGhC pic.twitter.com/nYhLJvdVaK — Walkers Crisps (@walkers_crisps) April 1, 2015Domino’s Pizza UK
Here's a sneaky slice of something we've been working on… #DomiNoDriver #Shhh https://t.co/Lnl13TPaeO — Domino's Pizza UK (@Dominos_UK) March 31, 2015
Meet #DomiNoDriver - the world's 1st Auto-Nom-Nom-Nom-ous delivery vehicle. http://t.co/TdlR2vtkly pic.twitter.com/bkuGyMMEeW
— Domino's Pizza UK (@Dominos_UK) April 1, 2015
The #DomiNoDriver spotted out and about delivering Greatness on-the-go! Visit http://t.co/TdlR2vKVK8. https://t.co/e4mJA2QDWZ — Domino's Pizza UK (@Dominos_UK) April 1, 2015Viva UK
lolololol #AprilFools pic.twitter.com/4BmBbuXxEg — VIVA UK (@vivauktv) April 1, 2015
Macmillan Cancer
This is not an #AprilFools prank. It's a sad reality we hope the #CareAct will address. pic.twitter.com/59GEFTsF5b — Macmillan Cancer (@macmillancancer) April 1, 2015
Dr Pepper
Today, it's prank or be pranked. Which will you do? #AprilFools #WTWTCH pic.twitter.com/ss7kPtBsXg — Dr Pepper (@DrPepper_GB) April 1, 2015
Coca-Cola
Beware of pranksters this #AprilFools Day! pic.twitter.com/m4XjB4Zags — Coca-Cola (@CocaCola) April 1, 2015
Dave
Some of our rejected April Fools ideas... #AprilFools pic.twitter.com/XAaHHwGOlS — Dave (@Join_Dave) April 1, 2015
Visit England
Lovely shot of a pagoda in Japan... Wrong again! This one can be found much closer to home in @kewgardens #AprilFools pic.twitter.com/77RB4CoWuC — VisitEngland (@VisitEngland) April 1, 2015
Wagamama UK
at spitalfields customers have been taking their shoes off. due to good feedback we’re rolling this out in all stores pic.twitter.com/t0LHYUbq51 — wagamama uk (@wagamama_uk) April 1, 2015To check out how The Drum pranked readers hit this link.