As the world was temporarily cast into darkness as the result of the rare solar event, brands took to social media in an attempt to eclipse the eclipse.
Unfortunately for those in the UK, cloud coverage hindered many peoples' attempts to view the incident with social media being one of the primary means of viewing stunning pics of the solar body overlap.
As a result, #eclipse2015 trended on Twitter.
Below are some of the weirdest, most engaging entries.
Paddy Power
Anyone have a pair of Eclipse jeans when they were young?I believe the logo was sort kind of drug symbol, pretty cool they were #eclipse2015
— Paddy Power (@paddypower) March 20, 2015
How does the sun cut his hair? Eclipse it. #eclipse2015
— Paddy Power (@paddypower) March 20, 2015
It's all bloody happening now...#eclipse2015pic.twitter.com/KPjsI1ltXe
— Paddy Power (@paddypower) March 20, 2015
Lottery UK
Who's ready for #eclipse2015? pic.twitter.com/5HqG64wyeo
— Lottery UK (@lottery_uk) March 20, 2015
BBC Radio 4
For those under cloudy skies - it looks a bit like this. #eclipse2015pic.twitter.com/14mJLNcCcB
— BBC Radio 4 (@BBCRadio4) March 20, 2015
Lumia UK
Who’s watching the #eclipse2015? This is the view from our office: pic.twitter.com/ewDV2KA9ga
— Lumia UK (@LumiaUK) March 20, 2015
QuidCo
Just stunning conditions to watch the #eclipse2015 this morning. Thanks, weather. You’re far too kind to us. pic.twitter.com/EmBUMQvbUF
— Quidco (@quidco) March 20, 2015
IRN-BRU
The #eclipse causes havoc in the Falkirk area. #eclipse2015pic.twitter.com/C1qwJrdmKc
— IRN-BRU (@irnbru) March 20, 2015
BBC ONE
Cloudbusting time! Join us on @BBCOne for stunning shots of the #eclipse2015 with #EclipseLive: A Stargazing Special. pic.twitter.com/f8da1vbCnv
— BBC One (@BBCOne) March 20, 2015
What to say during an eclipse... #eclipse2015pic.twitter.com/Iwaa60gbey
— BBC One (@BBCOne) March 20, 2015
Mr Kipling
Crumbs, it’s almost time... #eclipse2015pic.twitter.com/a9L7iEZ8Bc
— Mr Kipling (@mrkiplingcakes) March 20, 2015
Pizza Express
We've got high hopes for #Eclipse2015pic.twitter.com/OXudZaFGtB
— PizzaExpress (@PizzaExpress) March 20, 2015
Yo! Sushi
Protect YO! eyes this morning. #eclipse2015pic.twitter.com/0ZKBNXkLWC
— YO! Sushi (@YOSushi) March 20, 2015
Mumsnet
Got cloud-free skies where you are? Here's all you need to know about #eclipse2015http://t.co/MWjR3CLNpTpic.twitter.com/zKS8bNuUsM
— Mumsnet (@MumsnetTowers) March 20, 2015
Innocent Drinks
It's #eclipse2015. It's going to get dark. Carrots help you see in the dark. Marketing opportunity of the decade pic.twitter.com/a8z877mNjH
— innocent drinks (@innocent) March 20, 2015
Aldi
The best way to enjoy the #Eclipse2015 is with a biscuit and a cuppa! Remember to not look directly at it though… pic.twitter.com/ni3ILAOeQD
— Aldi Stores UK (@AldiUK) March 20, 2015Thomas Cook
Escape to the sun... wait, where'd it go...! #eclipse2015
— Thomas Cook (@ThomasCookUK) March 20, 2015Amazon
Hands up if this is how you've been gearing up for the #eclipse2015 this morning! http://t.co/PIJYLjbJk7pic.twitter.com/xc6UTP1yn2
— Amazon.co.uk (@AmazonUK) March 20, 2015
Possibly the only day that you could have got away with wearing this to work... http://t.co/3uZIg1AuBv#eclipse2015pic.twitter.com/I7ePYuN15U
— Amazon.co.uk (@AmazonUK) March 20, 2015
BBC Eastenders
Can't see the eclipse? Our satellite pic shows the moon moving betwixt planet Earth and The Sun... #eclipse2015pic.twitter.com/JapZzp6HPx
— BBC EastEnders (@bbceastenders) March 20, 2015
And finally, Orea literally eclipsed the Sun with an inventive cover wrap - you can read more about that here.
Amazing view of @TheSunNewspaper and the #OreoEclipse out my office window right now! pic.twitter.com/LsS8RX4dDo
— Jerry Daykin (@jdaykin) March 20, 2015
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