How brands over-shadowed #eclipse2015 on social media - BBC, Paddy Power, Oreo, Yo! Sushi, Amazon & more

As the world was temporarily cast into darkness as the result of the rare solar event, brands took to social media in an attempt to eclipse the eclipse.

Unfortunately for those in the UK, cloud coverage hindered many peoples' attempts to view the incident with social media being one of the primary means of viewing stunning pics of the solar body overlap.

As a result, #eclipse2015 trended on Twitter.

Below are some of the weirdest, most engaging entries.

Paddy Power

Lottery UK

BBC Radio 4

Lumia UK

QuidCo

IRN-BRU

BBC ONE

Mr Kipling

Pizza Express

Yo! Sushi

Mumsnet

Innocent Drinks

Aldi

Thomas Cook

Amazon

BBC Eastenders

And finally, Orea literally eclipsed the Sun with an inventive cover wrap - you can read more about that here.

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