#RIPTopGear – brands react to Jeremy Clarkson’s dismissal
Top Gear is to continue without Jeremy Clarkson at the helm.

It’s been a long-lasting, spiralling affair which in some cases has raised many questions such as what is a ‘fracas’?
On Wednesday afternoon, BBC director general confirmed that the corporation will not be renewing Jeremy Clarkson’s contract which expires this month, effectively sparking what will be a bidding war between broadcasters to snap the presenter up.
Following the news, Top Gear co-host James May also brought the future of the show into doubt by claiming himself, Clarkson and Richard Hammond, “come as a package” and that it would be difficult to continue the show without that dynamic.
Following what seems to be the end of an era for British broadcasting with the seeming collapse of one of its biggest TV exports, brands pitched in their own views on social media.
Paddy Power
Think it's safe to say #Clarkson has indeed been given the boot from #TopGear. pic.twitter.com/8deNOqL1n4
— Paddy Power (@paddypower) March 25, 2015
It's nearly 5pm. It's the best we could do on such short notice. #OneDirection #ZaynMalik #Clarkson #TopGear pic.twitter.com/O7JZbgI8FN — Paddy Power (@paddypower) March 25, 2015
This #Clarkson thing has left a lot of #TopGear fans feeling very upset and bereft, and that's a serious thing, guys. pic.twitter.com/k2Bn5kzEJ0
— Paddy Power (@paddypower) March 25, 2015
BetVictor also noticed Clarkson’s bio-change
.@JeremyClarkson was quick to change his Twitter bio... #TopGear #JeremyClarkson pic.twitter.com/NMEdrkGSzU — BetVictor (@BetVictor) March 25, 2015
Papa John’s
#RIPTopGear! Why not embark on an episode marathon and fuel up with Papa John's pizza. http://t.co/7qQRwOlQhZ pic.twitter.com/W6YnqXPoLd
— Papa John's UK (@PapaJohnsUK) March 25, 2015
ToyotaGB
Thanks for everything @JeremyClarkson. It's been smashing #topgear https://t.co/kaKMLKEdRP — ToyotaGB (@ToyotaGB) March 25, 2015
PG Tips
0-brewed in 90 seconds. Putting myself forward for the Tips Gear job, chums! #TopGear #Clarkson pic.twitter.com/tM3X0g2WMg
— PG tips (@PGtips) March 25, 2015
Virgin Media
BREAKING NEWS: Zayn Malik has left One Direction… to replace Jeremy Clarkson on Top Gear. #ZaynMalik #RIPTopGear pic.twitter.com/szOHIVbMII — Virgin Media (@virginmedia) March 25, 2015
BBC Newsbeat
Some pictures of Jeremy Clarkson when he first joined #TopGear in 1988... pic.twitter.com/lePJiHSozS
— BBC Newsbeat (@BBCNewsbeat) March 25, 2015
BBC Trending
#RIPTopGear is trending on Twitter in the UK after BBC dropped Jeremy Clarkson from Top Gear. pic.twitter.com/iNTrliedvh — BBC Trending (@BBCtrending) March 25, 2015
UPC Ireland
Some say, #TopGear Stig has been released back into the wild, greeted by his pack and is running free! ^BA pic.twitter.com/mlFrrppnpN
— UPC Ireland (@UPCIreland) March 25, 2015
Dragon’s Den’s Theo Pathitis pitched himself as a replacement
Clarkson sacked...dare to dream #TopGear !! pic.twitter.com/6qx97JvPl4 — Theo Paphitis (@TheoPaphitis) March 25, 2015
As did Piers Morgan
Shall we go for it, lads @ChrisEvans @MayorofLondon ? #TopGear #NewDreamTeam
— Piers Morgan (@piersmorgan) March 25, 2015
And Boris Johnson
am mega clarkson fan but if a vacancy wd def let my name go forward. #askboris @asabenn — Boris Johnson (@MayorofLondon) March 23, 2015
James Buckley of the Inbetweeners made an outlandish claim
Oh and by the way ... I was really the stig the whole time #TopGear
— James Buckley (@James_Buckley) March 25, 2015
Musician Basshunter was suitable riled up by proceedings
No more @JeremyClarkson = no more @_BBCTopGear, crazy BBC people have just killed the best TV show ever made for men and cars! #TopGear — Basshunter (@basshunt) March 25, 2015
And taxi-hailing app Hailo shared footage of Jezza entering one of their cabs
Top Gear Reactions provided a suitable close to the round-up
... And on that bombshell, it's time to end #RIPTopGear
— Top Gear Reactions (@TopGearReact) March 25, 2015