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#RIPTopGear – brands react to Jeremy Clarkson’s dismissal


By John McCarthy, Opinion Editor

March 25, 2015 | 9 min read

Top Gear is to continue without Jeremy Clarkson at the helm.

It’s been a long-lasting, spiralling affair which in some cases has raised many questions such as what is a ‘fracas’?

On Wednesday afternoon, BBC director general confirmed that the corporation will not be renewing Jeremy Clarkson’s contract which expires this month, effectively sparking what will be a bidding war between broadcasters to snap the presenter up.

Following the news, Top Gear co-host James May also brought the future of the show into doubt by claiming himself, Clarkson and Richard Hammond, “come as a package” and that it would be difficult to continue the show without that dynamic.

Following what seems to be the end of an era for British broadcasting with the seeming collapse of one of its biggest TV exports, brands pitched in their own views on social media.

Paddy Power

​BetVictor also noticed Clarkson’s bio-change

Papa John’s


PG Tips

Virgin Media

BBC Newsbeat

BBC Trending

UPC Ireland

Dragon’s Den’s Theo Pathitis pitched himself as a replacement

As did Piers Morgan

And Boris Johnson

James Buckley of the Inbetweeners made an outlandish claim

Musician Basshunter was suitable riled up by proceedings

And taxi-hailing app Hailo shared footage of Jezza entering one of their cabs

Top Gear Reactions provided a suitable close to the round-up

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