Awards Case Studies

An inside look at the decision making and strategies behind the advertising and marketing campaigns entered into The Drum Awards. A host of case studies from brands entering into The Drum's industry leading awards shows.

The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read

The story behind the RNIB's push to get supermarkets to think differently about packaging
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Mondi

05 Dec 2022

3 min read

How paper brand Mondi ripped up the rules by investing in a downturn
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read

Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
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The Drum Awards for Marketing APAC Case Studies

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'Where creativity meets technology' campaign image

3 days ago

3 min read
How the University of Technology Sydney drove international brand recall
Awards Case Studies
Sauce of Origin campaign,

3 days ago

3 min read
How Pizza Hut hijacked ‘Australia’s Super Bowl’
The Drum Awards for Marketing APAC

30 May 2023

4 min read
How Income revitalized Singapore’s travel industry
The Drum Awards for Marketing APAC
Roblox Supermalls experience

30 May 2023

4 min read
SM Supermalls engaged young audiences with a one-of-a-kind Roblox experience
The Drum Awards for Marketing APAC
Indeed

30 May 2023

3 min read
WiredCo helped Indeed prepare Australia for the 7-second résumé
The Drum Awards for Marketing APAC
mastercard

30 May 2023

3 min read
Mastercard made sure its rugby sponsorship turned into a loud success
The Drum Awards for Marketing APAC
The creative associated with the Converse.IN search campaign, with the core Converse products

30 May 2023

4 min read
Performics turned consumer concerns into DTC success for Converse
The Drum Awards for Marketing APAC
Creed x ROBBi toy

30 May 2023

3 min read
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
The Drum Awards for Marketing APAC

Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read
How Verve and Diageo transformed 88 bars suffering post-Covid
The Drum Awards
Pot Noodle

06 Dec 2022

3 min read
How Pot Noodle's Twitch stream helped 150 young people land a job
The Drum Awards
King event

06 Dec 2022

3 min read
How King made the world playful with its in-house experience
Awards Case Studies
Speed Demons

06 Dec 2022

4 min read
How Virgin Media broke a Guinness World Record with its Speed Demons team
The Drum Awards
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
The Drum Awards
Rewidling

06 Dec 2022

4 min read
Why 80,000 people came to Innocent’s Trafalgar Square takeover
The Drum Awards
Sipsmith

06 Dec 2022

2 min read
How Sipsmith turned heads with a customised phone booth sponsorship
sipsmith
John McEnroe vs John McEnroe

06 Dec 2022

3 min read
How Michelob Ultra served up the most innovative sports experience of 2022
Awards Case Studies

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
PR Case Studies
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies
Nerf

08 Dec 2022

3 min read
How Nerf blasted negative connotations with a YouTube masterclass
hasbro
Avast's 2021 George Orwell campaign

08 Dec 2022

3 min read
The story behind Avast's idea to use George Orwell's 1984 to educate on cyber surveillance
Awards Case Studies
Scotland v Ukraine World Cup qualifier

08 Dec 2022

3 min read
Inside Duolingo's campaign to help Scottish football fans learn Ukrainian
Awards Case Studies
'The Wait' campaign from Intimina

08 Dec 2022

3 min read
How Intimina raised awareness of endometriosis diagnosis wait times
The Drum PR Awards
Bumble's 'Cyberflashing' campaign

08 Dec 2022

4 min read
Bumble's cyberflashing campaign helped ensure it was included in the Online Safety Bill
Bumble
#LetHerGrow Dove campaign

08 Dec 2022

3 min read
Why Dove campaigned to end forced haircuts in Thailand
PR Case Studies

Content Case Studies

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BMW advertisement in British Vogue

09 Dec 2022

4 min read
BMW goes that extra mile to engage an untapped audience
The Drum Awards
BrewDog team up with That Peter Crouch Podcast to advertise new Laout lager

09 Dec 2022

4 min read
How BrewDog got Peter Crouch to vouch for Laout
The Drum Awards
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
The Drum Awards
Zulu Alpha Kilo/Harry Rosen golf attire campaign

09 Dec 2022

3 min read
How fashion retailer Harry Rosen established the brand among golfers
The Drum Content Awards
Swoop Airlines beach ad

09 Dec 2022

3 min read
How Canadian airline Swoop used the beach to make a name for itself
The Drum Content Awards
Vodafone AMP'D vision of the future campaign

09 Dec 2022

3 min read
Why Vodafone created an interactive event to boost employee engagement
The Drum Awards
Indeed equal pay video

09 Dec 2022

3 min read
How Indeed reached millions with its video on unequal pay
Awards Case Studies
Twitch and DoorDash live streaming experience

09 Dec 2022

3 min read
Why Twitch and DoorDash partnered to create a game experience like no other
The Drum Content Awards

Out of Home Case Studies

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BelAir

06 Dec 2022

2 min read
How Clear Channel freshened up the prince of Bel-Air with an airport mural
Awards Case Studies
Perfect Planet billboard

06 Dec 2022

3 min read
From burning billboards to stunning projections, how OOH drove BBC fame
Awards Case Studies
H&M

06 Dec 2022

3 min read
How H&M turned a billboard into handbags in sustainability pledge
Out Of Home
Big Issue

06 Dec 2022

2 min read
How beacons kept Big Issue vendors visible
Out Of Home
Tesco1

06 Dec 2022

2 min read
How Tesco synced reactive billboards with Ramadan fasting
Out Of Home
Specsavers Should've Gone to Specsavers OOH Activation

06 Dec 2022

4 min read
How Specsavers brought back ‘Should’ve gone to’ with a bang
The Drum Awards
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Out Of Home
Tylenol

06 Dec 2022

3 min read
Pain relief brand Tylenol builds awareness through programmatic DOOH
Health

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
The Drum Awards
united by play

07 Dec 2022

3 min read
Here's how ViewSonic united players to tackle negative gamer stereotypes
Digital Industries Case Studies
Crocs China ad

06 Dec 2022

5 min read
How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campa...
The Drum Awards
Mirror band

06 Dec 2022

5 min read
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror
The Drum Awards
Mobile images

06 Dec 2022

5 min read
How Unilever Indonesia spiced up mealtime with free samples during the pandemic
The Drum Awards
Wendy's ad

06 Dec 2022

5 min read
How Wendy’s New Zealand used weather data to quench its sales goals
The Drum Awards
OMD New Zealand

06 Dec 2022

2 min read
How OMD New Zealand steered a child poverty charity through a stormy winter
OMD

B2B Case Studies

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Man and woman laughing with a blue and green back filter

03 May 2023

5 min read

Sponsored

The winning formula for effective B2B marketing in APAC
Promoted
Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
B2B Case Studies
pride month banner

05 Dec 2022

2 min read
How JTI uplifted its LGBTQI+ workers with ‘#ThriveWithPride’
The Drum Awards
The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read
The story behind the RNIB's push to get supermarkets to think differently about packaging
Awards Case Studies
Moloco

05 Dec 2022

2 min read
How award-winnning Moloco used machine learning to unlock first-party marketer data
The Drum Awards
lightbulb logo

05 Dec 2022

3 min read
How Deloitte helped give global readers a climate ‘light bulb moment’
The Drum Awards
Mondi

05 Dec 2022

3 min read
How paper brand Mondi ripped up the rules by investing in a downturn
B2B Marketing
Mr. Krabs' notorious financial savvy provided the hook for an award-winning B2B campaign

05 Dec 2022

3 min read
Why Envestnet used SpongeBob’s Mr Krabs to take fintech to a wider audience
The Drum B2B Awards

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Content Case Studies
dt_virgin_2022

08 Dec 2022

4 min read
How Virgin and FCB Inferno changed dyslexic systemic barriers
Social Media Case Studies
Doja

07 Dec 2022

3 min read
Why JBL worked with Doja Cat to reach Gen Z
Social Media Case Studies
Coca-Cola

07 Dec 2022

3 min read
How Coca-Cola brought 'Real Magic' to a real issue
Social Media Case Studies
Crocs

07 Dec 2022

3 min read
Hey Honey doubled the online Crocs community in one month: here’s how they did it
Social Media Case Studies
Pizza

07 Dec 2022

2 min read
Why Apache Pizza invested some of its dough into Snapchat
Social Media Case Studies
adidas

07 Dec 2022

3 min read
How Adidas used Twitter to hype-up football boots
Social Media Case Studies
Klondike's Bar-cade

07 Dec 2022

3 min read
How U-Studio, Oliver and Klondike got generation X to care again
The Drum Awards

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
PR Case Studies
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Social Purpose Case Studies
Goop

08 Dec 2022

3 min read
How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents
The Drum Awards for Social Purpose
Tommy's

08 Dec 2022

3 min read
How one couple turned their personal pregnancy loss into a campaign for change
The Drum Awards for Social Purpose
Alzheimer's Society

08 Dec 2022

4 min read
How the Alzheimer’s Society helped to reframe diagnosis to shift public attitudes
The Drum Awards for Social Purpose
GAF

08 Dec 2022

4 min read
How GAF is helping people beat the heat by cooling the streets
The Drum Awards for Social Purpose
Aflac

08 Dec 2022

4 min read
Aflac closes the health insurance gap for millions of Americans
The Drum Awards for Social Purpose
Neat Streets

08 Dec 2022

3 min read
Why Hubbub, Ellipsis Earth and McDonald’s came together to tackle British cities’ litt...
The Drum Awards for Social Purpose

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read
How Porter Novelli closed the gaps to transform its bottom line
The Drum Awards
Forster

05 Dec 2022

4 min read
How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
The Drum Awards
Slices of orange

05 Dec 2022

3 min read
How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing
The Drum Awards
A still from the Team Lewis 'Scrap the CV' ad campaign

05 Dec 2022

4 min read
The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
The Drum Awards
The team at agency Manifest

05 Dec 2022

3 min read
How Manifest found its element with a new agency model
The Drum Awards
GDS&M's 'Forced Mother's Day' campaign

05 Dec 2022

3 min read
Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
The Drum Awards
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read
Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
The Drum Awards
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read
How Fanbytes overhauled its marketing strategy to take on the giants
The Drum Awards

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Content Case Studies
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies
tim howard

08 Dec 2022

3 min read
Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
The Drum Awards
Image

07 Dec 2022

3 min read
Here's how Evensix won Best Tech Platform at the Drum Awards for Digital Industries
Digital Industries Case Studies
Image

07 Dec 2022

2 min read
How Metavision won best metaverse activation at The Drum Awards 2022
Digital Industries Case Studies
eye

07 Dec 2022

3 min read
How Amplified Intelligence changed an industry with machine learning
The Drum Awards
title card

07 Dec 2022

2 min read
How NYU Langone Health and Deloitte Digital nixed New York’s Covid fears
The Drum Awards

'Where creativity meets technology' campaign image

3 days ago

3 min read
How the University of Technology Sydney drove international brand recall
Awards Case Studies
Sauce of Origin campaign,

3 days ago

3 min read
How Pizza Hut hijacked ‘Australia’s Super Bowl’
The Drum Awards for Marketing APAC
Image

31 May 2023

8 min read
Ad Club award-winner Shelley Zalis: ‘When purpose meets passion, you’re unstoppable’
ad club
The Lamborghini NFT created alongside the last production model of the Aventador LP 780-4 Ultimae Coupé

30 May 2023

4 min read
Lamborghini celebrated its heritage and future by creating an immortal car
The Drum Awards for Marketing APAC
Kayo

30 May 2023

3 min read
This David Warner campaign helped Kayo Sports bat harder for Indians
The Drum Awards for Marketing APAC
person using a smartphone

30 May 2023

3 min read
Forced by the pandemic to innovate digitally, Income Insurance seized the moment
The Drum Awards for Marketing APAC
Data in a network visualisation

30 May 2023

3 min read
Singaporean broker Income Insurance united its distant data silos – here's how
The Drum Awards for Marketing APAC
3d billboard

30 May 2023

3 min read
The story behind Circles.Life’s first-ever 3D billboard in Australia
The Drum Awards for Marketing APAC