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Awards Case Studies

An inside look at the decision making and strategies behind the advertising and marketing campaigns entered into The Drum Awards. A host of case studies from brands entering into The Drum's industry leading awards shows.

The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read

The story behind the RNIB's push to get supermarkets to think differently about packaging
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Mondi

05 Dec 2022

3 min read

How paper brand Mondi ripped up the rules by investing in a downturn
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read

Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
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Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read
How Verve and Diageo transformed 88 bars suffering post-Covid
Pot Noodle

06 Dec 2022

3 min read
How Pot Noodle's Twitch stream helped 150 young people land a job
King event

06 Dec 2022

3 min read
How King made the world playful with its in-house experience
Speed Demons

06 Dec 2022

4 min read
How Virgin Media broke a Guinness World Record with its Speed Demons team
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
Spotify

06 Dec 2022

4 min read
How Spotify’s Greasy Tunes cafe served a hungry Gen Z audience
beach

06 Dec 2022

2 min read
Amplify illustrates how ‘It’s different here’ at Pinterest
Gucci Circolo

06 Dec 2022

3 min read
How Gucci reshaped the future of fashion experiences with their Gucci Circolo

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Bumble's 'Cyberflashing' campaign

08 Dec 2022

4 min read
Bumble's cyberflashing campaign helped ensure it was included in the Online Safety Bill
#LetHerGrow Dove campaign

08 Dec 2022

3 min read
Why Dove campaigned to end forced haircuts in Thailand
ASICS 'Mind Race' campaign by Golin

08 Dec 2022

3 min read
How Asics proved the link between physical and mental health
Trygg-Hansa 'Marked for Life' campaign

08 Dec 2022

3 min read
85% of Swedish parents know more about CPR after insurance brand Trygg-Hansa's campaign
Dreamies 'Life Partner' campaign

08 Dec 2022

3 min read
Inside Dreamies partnership with the LGBT Foundation
Virgin Voyages Scarlet Lady

08 Dec 2022

3 min read
How Virgin Voyages relaunched the Scarlet Lady cruise liner post pandemic

Content Case Studies

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Space x

09 Dec 2022

2 min read
How WestJet reached a third of Canadians by launching a fake space program
BMW advertisement in British Vogue

09 Dec 2022

4 min read
BMW goes that extra mile to engage an untapped audience
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
Twitch - drinking driving campaign

09 Dec 2022

3 min read
How StreetSmarts mirrored the effects of drink driving in a Minecraft livestream
Swoop Airlines beach ad

09 Dec 2022

3 min read
How Canadian airline Swoop used the beach to make a name for itself
Netguru's Hidden Heroes Campaign

09 Dec 2022

3 min read
Why Netguru shone a spotlight on Hidden Heroes to connect with a wider audience
Indeed equal pay video

09 Dec 2022

3 min read
How Indeed reached millions with its video on unequal pay

Out of Home Case Studies

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Paramount+ joins forces with London's West End for a Hollywood event takeover

06 Dec 2022

2 min read
Inside Paramount’s ‘Mountain of Entertainment’ launch
Happy Halloween

06 Dec 2022

3 min read
How Fanta put the 'BOOH' in OOH last Halloween with innovative projection mapping
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Subway

06 Dec 2022

3 min read
Inside Subway's TigerPig dance-off
Kiwi

06 Dec 2022

2 min read
How trolling Ireland with billboards refreshed an NZ bookmaker
DOOH for Ocean Outdoor and Papyrus of a young woman smiling

06 Dec 2022

3 min read
The story behind Papyrus UK's hard-hitting ‘living’ poster
Perfect Planet billboard

06 Dec 2022

3 min read
From burning billboards to stunning projections, how OOH drove BBC fame
BelAir

06 Dec 2022

2 min read
How Clear Channel freshened up the prince of Bel-Air with an airport mural

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
united by play

07 Dec 2022

3 min read
Here's how ViewSonic united players to tackle negative gamer stereotypes
location data graphics

06 Dec 2022

4 min read
How Parex used geolocation and device data to drive DOOH performance
Westgold butter ads

06 Dec 2022

4 min read
How Westgold Milk Products buttered up the Japanese market the Kiwi way
location data

06 Dec 2022

5 min read
How KiwiBank curbed application rejections with an innovative location data solution
Crocs China ad

06 Dec 2022

5 min read
How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campa...
Mirror band

06 Dec 2022

5 min read
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror

B2B Case Studies

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Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
The campaign centred around striking origami imagery representing the company's core products and services

05 Dec 2022

3 min read
How Addleshaw Goddard used imagination to stand out from the crowd
The takeover of the Expo for a UK National Day was part of the overall campaign

05 Dec 2022

3 min read
How Bray Leino highlighted British interests at Expo 2020 Dubai
pride month banner

05 Dec 2022

2 min read
How JTI uplifted its LGBTQI+ workers with ‘#ThriveWithPride’
The Green Room podcast is designed to showcase the personalities behind the team's expertise

05 Dec 2022

3 min read
How Deloitte brought insights to life through podcasting
Graphic from an aerospace campaign

05 Dec 2022

3 min read
How Gravity Global got Embraer's new eco-friendly aircraft flying
bucks sneakers

05 Dec 2022

3 min read
The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Moloco

05 Dec 2022

2 min read
How award-winnning Moloco used machine learning to unlock first-party marketer data

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
dt_virgin_2022

08 Dec 2022

4 min read
How Virgin and FCB Inferno changed dyslexic systemic barriers
Martha

07 Dec 2022

3 min read
Why beauty brand Clé de Peau Beauté made its TikTok debut with Martha Stewart
Buxton

07 Dec 2022

2 min read
Why Buxton Water supported London Marathon runners
Mind01

07 Dec 2022

3 min read
How Mind tackled tough topics and got people talking about mental health
Aldi01

07 Dec 2022

2 min read
Can you still get social media buzzing without spend? Aldi managed it
Doja

07 Dec 2022

3 min read
Why JBL worked with Doja Cat to reach Gen Z
Coca-Cola

07 Dec 2022

3 min read
How Coca-Cola brought 'Real Magic' to a real issue

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Alzheimer's Society

08 Dec 2022

4 min read
How the Alzheimer’s Society helped to reframe diagnosis to shift public attitudes
GAF

08 Dec 2022

4 min read
How GAF is helping people beat the heat by cooling the streets
Aflac

08 Dec 2022

4 min read
Aflac closes the health insurance gap for millions of Americans
Neat Streets

08 Dec 2022

3 min read
Why Hubbub, Ellipsis Earth and McDonald’s came together to tackle British cities’ litt...
Breaking Censorship

08 Dec 2022

4 min read
The story behind Breaking Censorship's mission to bring Ukraine news to Russians
Hope For Ukraine

08 Dec 2022

4 min read
How Project Hope rallied the Twitch community to raise money for Ukraine

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read
How Porter Novelli closed the gaps to transform its bottom line
Forster

05 Dec 2022

4 min read
How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
A still from the Team Lewis 'Scrap the CV' ad campaign

05 Dec 2022

4 min read
The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
A 360-degree aerial shot of a city

05 Dec 2022

3 min read
Canvas8’s new membership platform delivered a 62.5% increase in revenue
The team at agency Manifest

05 Dec 2022

3 min read
How Manifest found its element with a new agency model
GDS&M's 'Forced Mother's Day' campaign

05 Dec 2022

3 min read
Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read
Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read
How Fanbytes overhauled its marketing strategy to take on the giants

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
tim howard

08 Dec 2022

3 min read
Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
Image

07 Dec 2022

3 min read
Here's how Evensix won Best Tech Platform at the Drum Awards for Digital Industries
eye

07 Dec 2022

3 min read
How Amplified Intelligence changed an industry with machine learning
parking lot

07 Dec 2022

2 min read
How Delve helped Economy Car Rentals save €1m each quarter during the pandemic
Image

07 Dec 2022

2 min read
How Continental and VMLY&R Commerce launched a B2B marketing campaign on beer bottles

Case Studies

'Training Series' for Adidas

08 Mar 2023

5 min read
The Drum Awards releases new Annual Review, tracking the trends that won in 2022
Eight gold winners of The Drum Roses Awards 2022 from north of the M90

03 Feb 2023

4 min read
Award-winning creative from the north of England and Northern Ireland
Eleven gold winners of The Drum Roses Awards 2022 from south of the M90

01 Feb 2023

4 min read
Award-winning creative from the south of England and Wales
drum roses 2022 Scotland winners

31 Jan 2023

3 min read
Award-winning creative from Scotland
Pr winners 2022

15 Dec 2022

8 min read
Every winner from The Drum Awards for PR 2022
Addleshaw Goddard campaign combining law and poetry

09 Dec 2022

3 min read
How Addleshaw Goddard increased brand awareness by combining poetry and law
BrewDog team up with That Peter Crouch Podcast to advertise new Laout lager

09 Dec 2022

4 min read
How BrewDog got Peter Crouch to vouch for Laout
Zulu Alpha Kilo/Harry Rosen golf attire campaign

09 Dec 2022

3 min read
How fashion retailer Harry Rosen established the brand among golfers