Nokia brought its brand to life with a fresh take on event design
Lippincott won in the Event Design category at The Drum Awards for Design for its work on Nokia's exhibition at Mobile World Congress. Here’s the award-winning case study.
For the past decade, Nokia has been a leader in B2B tech innovation where networks meet cloud, enabling customer and partner ecosystems to create the digital services and applications of the future. The goal at Mobile World Congress was to bring this transformation to life, and to show attendees how disruptive network and software approaches are pushing the boundaries of innovation to open up new opportunities.
Celebrating Nokia’s refreshed identity, the brand’s MWC exhibition brought the updated logo to new heights: The brand’s letters were built out of three-dimensional monolithic shapes and contained beautiful evolving visuals and colour sequences. Visitors travelled through an immersive tunnel within the “O” and were welcomed into the new Nokia.
Inside, more than 35 demonstration stands showcased the latest technology and innovation of Nokia’s four business units, inspired by the new brand purpose: Creating technology that helps the world act together. Much like Nokia’s portfolio, each area was designed to have its own distinct impact while working together as a whole. The sprawling exhibition spanned an executive lounge, a media lounge, public and private demonstration areas and dining options, and fifty meeting rooms to top it off.
Nokia’s presence proved to be a hit, with Forbes referring to it as “the most flash-worthy news at MWC”, and the appearance setting the stage for an uber-successful launch week.