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By The Drum | Editorial

December 10, 2023 | 2 min read

The EY metaverse lab has won Creator of the Year at The Drum Awards for Metaverse. Learn from the award-winning case study.

At EY, the purpose is building a better working world. EY teams are harnessing technology to solve real-world problems and create positive human impact. To support EY's strategic work in the Metaverse ( and deliver real outcomes with clients, EY teams have established the “EY Metaverse Lab” ( that enables rapid testing and scaling of new ideas and business models in the Metaverse. The EY Metaverse Lab also educates, advises, and provides tangible solutions for EY clients in the Metaverse. EY teams are harnessing the Metaverse to create long-term business value and positive human impact. The EY organization plans to invest $50 million in the Metaverse as it works to help advise businesses on expanding their technological capabilities for a virtual world.

The EY Metaverse Lab has developed the EYVerse — EY's version of the Metaverse that represents a unique and holistic view of disruption at scale — offering a peek into how all industries, businesses, and society will evolve into the Metaverse: a deeply immersive, fully interactive, and spatial internet.

The EY Metaverse Lab has used the EYVerse to explore various use cases across industry sectors, including industrial automation and IoT via digital twins, the future of work and remote collaboration, and the intersection of the Metaverse with other pivotal technologies such as Web3, robotics, and AI/ML.

Leading the way for EY clients and the industry, EY teams and leaders have been at the forefront of helping multiple clients rethink their digital strategy, determine their Metaverse presence, and educate and familiarize the industry with impactful thought leadership about the possibilities of the Metaverse and the way it will reshape our thinking. Refer to for more details.

Technology Awards Case Studies The Drum Awards For Metaverse

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