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Advertising Valentine's Day

Love for sale: Valentine's Day campaigns for your romantic interludes

Author

By Kyle O'Brien, Creative Works Editor

February 14, 2019 | 3 min read

The late rock philosopher, J. Geils, once famously stated: "Love stinks." For those who don't share the bandleader's sentiments, there's Valentine's Day.

Heart shaped pizza

Heart-shaped pizza from Papa John's

Some might call it a holiday manufactured by those selling flowers, chocolates, and silky undergarments, but there's no lack of love going around for brands that stand to capitalize on the aim of Cupid's arrow. In fact, according to the National Retail Federation, Valentine's Day shoppers will add $20.7bn to the economy, up from $19.2bn spent in 2018.

A couple of pizza chains are even getting into the spirit of the day by offering heart-shaped pizzas and...weddings in a pizza shop.

The Drum has compiled some of the campaigns meant to get you in the mood — and in good with your significant other — this February 14. Not all are typical saccharine-soaked spots; a few are genuine tales of love, while others use humor and knowing sarcasm to jab a bit of fun into the romantic day. Click through each one and vote for your favorite.

Dove Chocolate: advert-body-3 by BBDO NY

By Dove Chocolate

Overall Rating 3/5

Vote now

Love Tube by Lunes

Overall Rating 5/5

Vote now

The Ad Council: Love Rises in Houston

By The Ad Council

Overall Rating 5/5

Vote now

I'm Drinking It For You by Colenso BBDO

Overall Rating 5/5

Vote now
Harbinder and Arvinder Singh

HP Inc: At First Sight

By HP Inc

Overall Rating 5/5

Vote now

One Love Foundation: #LoveBetter by TBWA Chiat Day

By One Love Foundation

Overall Rating 4/5

Vote now

Beef Bucket by Sid Lee Paris

Overall Rating 5/5

Vote now

The Lion's Den: Rub-A-Dub by Fancy

By The Lion's Den

Overall Rating 5/5

Vote now

Hot Agency Seeking Fearless Partner by Waste Creative

Overall Rating 5/5

Vote now

advert-body-1 by BBDO Moscow

Overall Rating 3/5

Vote now

KFC: KFCBucketBae

By KFC

Overall Rating 5/5

Vote now

Planters: #CrunchTime

By Planters

Overall Rating 1/5

Vote now

Peta: What? This Motel Is Banning Vegans? by The Community

By Peta

Overall Rating 5/5

Vote now

Love Doctopus by MullenLowe

Overall Rating 5/5

Vote now

The Ad Council and The Humane Society: #AdoptPureLove by J. Walter Thompson New York

By The Ad Council

Overall Rating 5/5

Vote now

Sodastream: Mountain of Love by Hooligans

By Sodastream

Overall Rating 4/5

Vote now

Espolon Tequila: The Ghost Line by Team Epiphany

By Espolon Tequila

Overall Rating 4/5

Vote now

Peoples Jewellers: It's the Day to Say It by Juliet

By Peoples Jewellers

Overall Rating 5/5

Vote now

Lida Valentine's cards by LIDA

Overall Rating 4/5

Vote now

AT&T: Just OK Valentine's Day Cards by BBDO

By AT&T

Overall Rating 4/5

Vote now

Lovestream with Bob Eubanks by SCS

Overall Rating 5/5

Vote now

Hendrick's Gin: A most unusual Valentine's by Iris Singapore

By Hendrick's Gin

Overall Rating 5/5

Vote now

Land Rover: Adventurous Love by Spark44

By Land Rover

Overall Rating 5/5

Vote now
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