The Drum Awards Festival - Official Deadline

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Date: Feb 2019
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“A Most Unusual Valentine’s” sees Hendrick’s Gin and Iris Singapore subverting the traditions of Valentine’s Day across social, digital and on-trade activations.

The campaign offers Singapore’s Romeos a chance to play Mad Hatters and rise from a sea of roses with unique declarations of love.

Available for sale on 8th February on its online store,, are wonderfully curious bouquets, ranging from “The Solo” – a proud one-cucumber bouquet – to the more adventurous “The Trio” – an unusually romantic cucumber threesome, which is set to truly deliver a slice of the unusual and ‘tickle even the most typical of individuals’.


Iris Singapore