The Drum Awards for Marketing EMEA - Awards Show

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Agency: Hooligans
Client: Sodastream
Date: Feb 2019
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Thor Björnsson, the burly weightlifting champion best known for his role as The Mountain on HBO’s Game of Thrones, is taking a softer tone this Valentine’s Day.

In a video made with SodaStream, The Mountain reads out love poems while lounging in front of a slow-burning fire with roses and a glass of sparkling water.

He reads the poems from scrolls in typical Game of Thrones fashion, and a few poems even reference the Lannisters, White Walkers and other GoT icons. The poems were written and submitted by consumer via comments on SodaStream’s social channels


Agency: Hooligans

Client: SodaStream