The Drum Awards for Marketing EMEA - Awards Show

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Agency: Fancy
Date: Feb 2019
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Just in time for Valentine’s Day, Fancy, the ad agency elevating what matters to women, debuts new work for Lion’s Den, the official store of pleasure, passion and romance. At the centerpiece of the creative is a throwback :30 broadcast spot, with a very modern twist. Entitled ‘Rub-A-Dub’, the creative campaign also includes digital and social elements.

The ad opens on a woman luxuriating in a bubble bath, a la many an 80s soap ad. To complete the retro vibe, the spot includes time-worn, prolonged cross dissolves, as mellow music softly plays in the background. The woman’s ethereal experience is disrupted as a surprise snorkel pops out of the suds. Quickly, the entire snorkeler emerges, face obscured by a scuba mask. He and the woman share a short exchange about who’s responsible for ‘this genius idea.’ He then goes back to work. The super 'Waterproof Toys' is followed by 'And Lingerie', over the items she’s just slipped out of, before sliding into the tub. The vibrating logo and tagline let the viewer know Lion’s Den has everything a couple needs for pleasure. passion. romance.


Client: LD Management

Campaign Title: Rub-A-Dub

Agency: Fancy LLC

Agency Location: New York City

Chief Creative Officer: Erica Fite and Katie Keating

Producer: Dani Dufresne (The Auxiliary Group)

Account Director: Lindsey Seyman

Production Company: Two Nineteen

Director: Ben Weinstein

Director of Photography: Andy Lilien

Producer: Meghan Doherty

Editorial Company: Two Nineteen

Editor: Ben Weinstein

Producer: Dani Dufresne (The Auxiliary Group)