The Drum Awards for Marketing EMEA - Awards Show

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Date: Feb 2019
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New Zealand beer DB Export is celebrating Valentine’s Day with an R&B ballad to low carb beer. The irreverant campaign features a full-length song, I’m Drinking It For You, and music video, and aims to encourages couples to choose DB Export’s new low carb beer as a romantic gesture for your other half.


Client: DB Breweries

Agency: Colenso BBDO

Director: Damien Shatford

Production Company: The Sweetshop

Sound Design & Mix: Liquid Studios

Music Production:

Online: The Machine Room