Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

I'm Drinking It For You by Colenso BBDO

Date: Feb 2019
Your Vote
Overall Rating
Opps, please vote again
7 votes

New Zealand beer DB Export is celebrating Valentine’s Day with an R&B ballad to low carb beer. The irreverant campaign features a full-length song, I’m Drinking It For You, and music video, and aims to encourages couples to choose DB Export’s new low carb beer as a romantic gesture for your other half.


Client: DB Breweries

Agency: Colenso BBDO

Director: Damien Shatford

Production Company: The Sweetshop

Sound Design & Mix: Liquid Studios

Music Production:

Online: The Machine Room