Beef Bucket by Sid Lee Paris
- Location:
This Valentine’s Day, as lovers everywhere proclaim their sentiments for one another, KFC’s Colonel Sanders will be declaring his steadfast affection for his first love – chicken. Earlier this month, the infamous spokesman announced the addition of a ‘Beef Bucket’ to the chain’s poultry-heavy menu.
Some even rallied together to form the Chicken Shield Defenders and two petitions were started to block the menu item.
Tomorrow, on Valentine’s Day, the Colonel will reveal that the announcement was a hoax. A little ruse to illustrate just how deep his love runs, and how no one should ever second guess his fidelity. The revelation is demonstrated through a short, but effective, film, further proof of how unimaginable, how downright crazy the idea of including beef on the menu is – and to debunk any notion his allegiance will ever waiver. The film starts off showing the alleged new addition to the menu, the beef bucket, which, slowly, explodes. The slow-motion dramatically expelling any ambiguity about the one thing we know for sure about the Colonel – his one true passion is, and always will be, chicken.
Credits
Client: KFC France
Chief Marketing Officer Yum! Brands – KFC France: Pascale Laborde
Head of Brand and Advertising: Sophie Lacroix
Brand and Social Media Manager: Celine Leblanc
Agency: Sid Lee Paris
Chairman - Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Directors: Francis Pluntz, Jessy Kikabou
Account Director: Héloïse Marchal
Account Manager: Camille Caucat
Head of Social Media: Alexandre Ponte
Head of Production: Thomas Laget
Producer: François Brétéché
Production Company: Sid Studio
Director: Yoann Plard
DOP: Alexis Ghnassia
Music Producer: Superpitch
Post Production Company: Sid Studio
Post Producers: François Brétéché, Alexis Ghnassia