Peoples Jewellers is giving a few lucky Canadians an unprecedented opportunity to say “I love you” on Valentine’s Day by purchasing media on Canada’s largest digital billboard — located at Yonge-Dundas Square in Toronto — and handing it over to people in love.
The Canadians selected to participate were asked to write a short, but incredibly sweet, valentine for the person they love. Those heart-felt valentines, imbued with each of the couple’s personal emotion and history, will be displayed in Yonge-Dundas Square on Valentine’s Day, making them the largest, most vibrant, and public valentines that Canada has ever seen.
This initiative comes only a few months after Peoples donated two thirty-second television spots during a Toronto Maple Leafs broadcast to a young man who wanted to propose to his girlfriend during the game.
Agency – Juliet Creative
Chief Creative Officer – Ryan Spelliscy
Creative Director – Denise Cole
Creative Director – Laurent Abesdris
Head of Strategy – Sarah Stringer
Head of Client Engagement – Leanne Goldstein
Head of Production – Andrew Schulze
Agency Producer – Jes Watson
Client – Peoples Jewellers
Vice President, Marketing – John McNamara
Director of Marketing – Tom Schwartz
Brand Manager – Christen Lazarchek
Production House – HeydSaffer
Executive Producer – Cynthia Heyd
Executive Producer – Kevin Saffer
Director – Jono Lawley
Line Producer – Adrian Cheung
Editor – Upstate