The Drum Awards for Marketing EMEA - Awards Show

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Agency: Juliet
Date: Feb 2019
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Peoples Jewellers is giving a few lucky Canadians an unprecedented opportunity to say “I love you” on Valentine’s Day by purchasing media on Canada’s largest digital billboard — located at Yonge-Dundas Square in Toronto — and handing it over to people in love.

The Canadians selected to participate were asked to write a short, but incredibly sweet, valentine for the person they love. Those heart-felt valentines, imbued with each of the couple’s personal emotion and history, will be displayed in Yonge-Dundas Square on Valentine’s Day, making them the largest, most vibrant, and public valentines that Canada has ever seen.

This initiative comes only a few months after Peoples donated two thirty-second television spots during a Toronto Maple Leafs broadcast to a young man who wanted to propose to his girlfriend during the game.


Agency – Juliet Creative

Chief Creative Officer – Ryan Spelliscy

Creative Director – Denise Cole

Creative Director – Laurent Abesdris

Head of Strategy – Sarah Stringer

Head of Client Engagement – Leanne Goldstein

Head of Production – Andrew Schulze

Agency Producer – Jes Watson

Client – Peoples Jewellers

Vice President, Marketing – John McNamara

Director of Marketing – Tom Schwartz

Brand Manager – Christen Lazarchek

Production House – HeydSaffer

Executive Producer – Cynthia Heyd

Executive Producer – Kevin Saffer

Director – Jono Lawley

Line Producer – Adrian Cheung

Editor – Upstate