The Drum Awards for Marketing EMEA - Awards Show

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Agency: SCS
Date: Feb 2019
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This Valentine’s Day, creative and media agency SCS is treating its clients to an original streamed intimate performance from master of love and legendary host of The Newlywed Game, Bob Eubanks.

Those tuning into 'The Lovestream' event will be treated to Bob Eubanks singing classic love songs — even though Eubanks admits that he can’t sing. “Can’t believe that God didn’t tune me,” he says in one of the teaser videos. Eubanks will also be telling stories and offering relationship advice for the love-stricken. Oh, and there will also be celebrity goats.

“This past holiday season, we tried to come up with a one-of-a-kind gift that wouldn’t be consumed or forgotten by January 1st. We decided to ditch the chaos of the holidays and celebrate the love we have for our clients on the day of all things love,” says Jeff Roach, President and Chief Strategy Officer at SCS.

The streaming event is produced by partner KNEKT, the live stream production company behind events such as the Daytime Emmy Awards broadcast.

To announce the event to clients, SCS sent mixtape-shaped invitations with handwritten song titles that included tracks like Fallin’ by Alicia Keys, Crazy in Love by Beyoncé and Valentine’s Day by Bruce Springsteen.


Agency - SCS Schiefer Chopshop

CEO, Founder - James Schiefer

Chief Creative Officer, Founder - Zach Lyons

President, Chief Strategy Officer - Jeff Roach

Sr VP Creative, Executive Creative Director - John Zegowitz

Executive Producer - Catherine Gudvangen

Sr Creative Resource Manager - Sarah Romero

Integrated Producer - Dawn Cutuli

Sr Social Media Producer - Keleen Hitzel

Art Director - Allison Inouye

Jr. Art Director - Amy Higgins

Copywriter - Scott Shin

Jr. Copywriter - Ryan Hill