Peta: What? This Motel Is Banning Vegans? by The Community

To help ensure that people have the most romantic Valentine's Day yet, Peta, in partnership with cross-cultural creative agency the Community, have unveiled a new mock documentary video involving a fictional motel that's been forced to ban vegans — because of their noisy marathon sex sessions.

Created by the Community, 'What? This Motel Is Banning Vegans?' features a series of “investigative interviews” revealing all the “complaints” around vegans’ noisy sex sessions – from the motel manager that is fed up with all the moaning to the maintenance person that can't repair the broken beds fast enough. There is even a former guest that notes he lost his wife because of the noise. He says: “Last Valentine's Day, my wife and I stayed there. There was a vegan couple in the next room, and they were just going at it for hours. Well, the next morning, she had left…she needed more. Tell her I love her and I ordered a salad today.” The campaign video ends with the tagline “Increase your sexual stamina. Go Vegan.”

Running on digital and social media platforms, the campaign video is meant to showcase that going vegan improves your health – and ultimately your sex life.