The Drum Awards for Marketing EMEA - Awards Show

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Client: Peta
Date: Feb 2019
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To help ensure that people have the most romantic Valentine's Day yet, Peta, in partnership with cross-cultural creative agency the Community, have unveiled a new mock documentary video involving a fictional motel that's been forced to ban vegans — because of their noisy marathon sex sessions.

Created by the Community, 'What? This Motel Is Banning Vegans?' features a series of “investigative interviews” revealing all the “complaints” around vegans’ noisy sex sessions – from the motel manager that is fed up with all the moaning to the maintenance person that can't repair the broken beds fast enough. There is even a former guest that notes he lost his wife because of the noise. He says: “Last Valentine's Day, my wife and I stayed there. There was a vegan couple in the next room, and they were just going at it for hours. Well, the next morning, she had left…she needed more. Tell her I love her and I ordered a salad today.” The campaign video ends with the tagline “Increase your sexual stamina. Go Vegan.”

Running on digital and social media platforms, the campaign video is meant to showcase that going vegan improves your health – and ultimately your sex life.


Brand: PETA

Agency: The Community

Chief Creative Officers: Jose Molla and Joaquin Molla

VP, Executive Creative Director: Ricky Vior

Associate Creative Director: Rodri González

Associate Creative Director: Cora Pérez Fernández

Copywriter: Lyndsey Stormer

VP, Client Services: Marci Miller

Sr. Account Executive: Sebastian Markman

Account Coordinator: Rachel Startz

Creative Manager: Mariana Sokolowski

VP, Integrated Production: Laurie Malaga

Producer: Lucía Riquelme

Studio Director: Thomas Bolger

Editor: Timothy Downing

Post Production House: The Makers Lab

Senior Post Production Manager: Sharon Campos

Mixer/Audio Engineer: Jeannine Guenther

Music House: Hernan Ian, Yupanky Music

Director of Business Affairs: Natalie Greenman

Senior Business Affairs Manager: Daphne Papadopulos

Production Company: Gloria Content

Director: Rodrigo Valdés

Executive Producers: Eric Bonniot and Pablo Cruz

Producer: Thelonious Brooks

Director of Photography: Arnau Valls Colomer

Production Supervisor: Nick Andrus

Casting Director: Cindy Estrada, Good People Casting

Art Director: Calder Greenwood