AT&T: Just OK Valentine's Day Cards by BBDO
- Location:
AT&T and BBDO have found a fun and unique way to extend AT&T’s recently launched 'Just OK is not OK' advertising campaign.
Specifically, for Valentine’s Day, AT&T constructed a card kiosk in Los Angeles, offering Just OK Valentine’s Day cards such as “All of Me Likes Some of You” and “We go together like two people with limited options.” We then filmed people’s reactions.
Taken together, this local activation effort is designed to reinforce the point that settling for 'Just OK' can have unintended consequences. Or as the film says, “Valentines Should Never Be Just OK. Neither Should Your Wireless Network.” #JustOKisnotOK.
Credits
CREATIVE AGENCY: BBDO
GROUP EXECUTIVE CREATIVE DIRECTOR Matt MacDonald
EXECUTIVE CREATIVE DIRECTOR: David Povill
EXECUTIVE CREATIVE DIRECTOR: David Cuccinello
ASSOCIATE CREATIVE DIRECTOR: Julio D’Alfonso
ASSOCIATE CREATIVE DIRECTOR: Luis Marques
JUNIOR COPYWRITER: Nina Austin
JUNIOR ART DIRECTOR: Morgan Hoff
EXECUTIVE PRODUCER: Kristin Tomborello
PRODUCER: Laura Cray
EVP, MANAGING DIRECTOR: Doug Walker
EVP, MANAGING DIRECTOR: Rachel Nairn
SVP, SENIOR DIRECTOR: David McKenzie
ACCOUNT SUPERVISOR: Jhordan Ford
VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika
EVP, HEAD OF BRAND PLANNING: Tim Millar
SENIOR BRAND STRATEGIST: Alex Morrison
MEDIA AGENCY: Hearts & Science
PRODUCTION COMPANY: BBDO Studios
DIRECTOR: Win Bates
AT&T:
VP, ADVERTISING & SOCIAL MEDIA: Marc Burns
DIRECTOR, ADVERTISING: Dave Brown
SENIOR MANAGER, ADVERTISING: Carter Crenshaw
SENIOR MANAGER, ADVERTISING: Taylor Laughlin
