AT&T: Just OK Valentine's Day Cards by BBDO

Agency: BBDO
Client: AT&T
Date: Feb 2019
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AT&T and BBDO have found a fun and unique way to extend AT&T’s recently launched 'Just OK is not OK' advertising campaign.

Specifically, for Valentine’s Day, AT&T constructed a card kiosk in Los Angeles, offering Just OK Valentine’s Day cards such as “All of Me Likes Some of You” and “We go together like two people with limited options.” We then filmed people’s reactions.

Taken together, this local activation effort is designed to reinforce the point that settling for 'Just OK' can have unintended consequences. Or as the film says, “Valentines Should Never Be Just OK. Neither Should Your Wireless Network.” #JustOKisnotOK.

Credits

CREATIVE AGENCY: BBDO

GROUP EXECUTIVE CREATIVE DIRECTOR Matt MacDonald

EXECUTIVE CREATIVE DIRECTOR: David Povill

EXECUTIVE CREATIVE DIRECTOR: David Cuccinello

ASSOCIATE CREATIVE DIRECTOR: Julio D’Alfonso

ASSOCIATE CREATIVE DIRECTOR: Luis Marques

JUNIOR COPYWRITER: Nina Austin

JUNIOR ART DIRECTOR: Morgan Hoff

EXECUTIVE PRODUCER: Kristin Tomborello

PRODUCER: Laura Cray

EVP, MANAGING DIRECTOR: Doug Walker

EVP, MANAGING DIRECTOR: Rachel Nairn

SVP, SENIOR DIRECTOR: David McKenzie

ACCOUNT SUPERVISOR: Jhordan Ford

VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika

EVP, HEAD OF BRAND PLANNING: Tim Millar

SENIOR BRAND STRATEGIST: Alex Morrison

MEDIA AGENCY: Hearts & Science

PRODUCTION COMPANY: BBDO Studios

DIRECTOR: Win Bates

AT&T:

VP, ADVERTISING & SOCIAL MEDIA: Marc Burns

DIRECTOR, ADVERTISING: Dave Brown

SENIOR MANAGER, ADVERTISING: Carter Crenshaw

SENIOR MANAGER, ADVERTISING: Taylor Laughlin