The Drum Awards for Marketing EMEA - Awards Show

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Client: HP Inc
Date: Feb 2019
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Through a series of photos, a story of romance, courtship and lasting love reveals itself. That’s the latest film from HP in a capsule, but the whole five-minute film, ‘At First Sight’ is a tale of two people finding each other and building a rich life together.

The film chronicles Harbinder Singh, a Sikh-American who decided to try to meet a woman in the traditional manner. From a single photo taken by his sister, he met Arvinder, halfway around the world. Though both were skeptical of the ‘arranged marriage’ aspect of their meeting, the photo sparked something and led to them meeting and falling in love. Throughout the touching film, we learn how they grew closer, built a family and a big book of photos. Cut to the present as we hear their voices tell of their account, the couple sits on a porch, arm in arm and very much still in love. The action jumps from photos of the past to videos of the present, building a very human, relatable and warm film.

‘At First Sight’ is the first in a new special project series by the in-house brand journalism team at HP, called ‘History of Memory.’ The project explores the evolution of photography to better understand the connection between printed photos and memory. Through films, events, personal stories and social experiments, the value of printed images in people’s lives, especially in their family histories, is elevated and explained.



Redglass Pictures