advert-body-1 by BBDO Moscow
- Location:
People want to show a warm attitude to the ones we love, especially on Valentine’s Day, but don't forget about the cats. Sheba and BBDO Moscow decided to change this unfair situation and rush into the holiday to remind you about a gift for your pet.
The brand and agency launched the 'Thriller' digital campaign that parodied the famous genre and took an unconventional approach to seasonal activations. Most brands choose the traditional way to speak with their audience on holidays. Sheba opted out of the “sweet” communication and turned it into an ironic campaign.
The campaign includes online video, banners, promotional posts in social networks, on the brand's website and on YouTube. There was a surprise for cat owners on Valentine’s Day: sentimental and cute pictures were hacked by a mesmerizing cat that made you powerless.
Credits
Client: Mars Russia
Olga Kostrova — Marketing Director
Anna Kulagina — Senior Brand Manager, SHEBA
Ksenia Somova — Leadership Management Trainee, SHEBA
Natalya Mikhaylova — Media & Digital Head
Alina Ogorodova — Digital Communications
Agency: BBDO Moscow
Natalya Tsyganova — Managing Director
Alexey Fedorov — Executive Creative Director
Alena Ivanova — Creative Group Head
Anna Kuzicheva — Digital Art Director
Albert Gizatullin — Junior Art Director
Yulia Belyakova — Web designer
Polina Ignatieva — Digital Strategic Director
Julia Chmyr — Senior Strategic Planner
Irina Ni — Junior Strategic Planner
Irina Noruzi — Head of TV Production
Mery Asatiani — Producer
Pavel Filippenko — Music Producer
Anastasiya Dubrovskaya — Business Director
Katrin Auashria — Account Director
Varvara Sidorova — Senior Account Manager
