120 Marketing Moments Book launches to mark Ad Club of New York's 120th anniversary

Credit: The Drum

To commemorate the Advertising Club of New York’s 120th anniversary, The Drum has launched a book titled ‘120 Marketing Moments’ that details the influential campaigns, people and innovations that have helped shape our industry into what it is today.

Many of the moments within the book were chosen by the industry’s best and brightest - Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng, Ad Council president Lisa Sherman, and co-chairman at Goodby, Silverstein & Partners Jeff Goodby are just a few of the book’s contributors.

From the first TV ad in 1941 to the launch of the iPhone in 2007, the book covers the many technologies that have changed the way marketers reach and interact with consumers. The book also includes the most iconic campaigns of the past 120 years, including De Beers’ ‘A Diamond is Forever,’ VW’s ‘Think Small,’ Apple’s 1984 spot and Dove’s ‘Campaign for Real Beauty.’

Aside from the moments themselves, the book includes an introduction written by the Advertising Club’s president Gina Grillo and a feature about the club’s history as well.

The book, which is available in both print and PDF versions, can be purchased here. The Advertising Club is launching the ‘120 Marketing Moments’ book at its annual holiday party on Dec. 1.

List of Contributors:

Gina Grillo

​Ellyn Fisher

Vann Graves

Bob Scarpelli

​Carl Fremont

Tham Khai Meng

David DeMuth

​Steve Diamond

Cathryn Weber-Gonyo

Ann Green

Chris Perkins

Oliver Fuselier

Deacon Webster

Sara Bailer

Dan Gross

Fred Schonenberg

Phil Herr

Jon Arnold

Travis York

Debby Reiner

Tom Ungar

​Karin Drakenberg

Jeremiah Rosen

Lucy Truglio

Ted Royer

​​Val DiFebo

​​Joyce King Thomas

Ari Halper

​Jeff Goodby

Eric Springer

Sir Martin Sorrell

Charlie Robb

Malinda Sanna

​Elicia Greenberg

Ariel Blakeman

Paul Renner

Carolyn Hadlock

​Vito Zarrillo

​Thom Gruhler

Sarah Giannantonio

Kenneth Hein

Camille Imbert

​​Erin Keeley

​Katie D’Amato

Toygar Bazarkaya

Mitchell Reichgut

David Droga

Leslie Rasimas

​Scott Duchon

​Kirk Drummond

Mary Crosse

Cindy Stockwell

Michael Houston

Alice Ericsson

Sean McBride

John Osborn

Adrienne Scordato

​Alexandria Alava

Jim Scott

Sara DeViney

​​Marley Kaplan

Heather Taylor

Maurice Bernstein

Jess Jakubas

​Ian Clazie

​Kathy Delaney

Julia Beardwood

David Slayden

Joanne Davis

Laura Lefever

​Matt Wellschlager

​Maureen McCloskey

​Lisa Sherman

Gabrielle Fratangelo

​Jim Heekin

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

All by Minda