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2015: Clinique creates interactive music video featuring pop star Zara Larsson

Clinique pop star

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Matt Wellschlager, vice president of marketing at Ceros. Below, find out why Clinique’s ‘Play with Pop’ experience, created by Wieden + Kennedy New York, is his favorite marketing moment.

One of the most impactful marketing moments I've seen lately is Clinique's Play with Pop interactive video campaign.

The seamless toggle between styles provides total control to the end user without interrupting the flow of the song.

The video provides an immersive experience that strikes a perfect balance between entertainment and eCommerce.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.