1998: Google goes live to conquer the world

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By The Drum Team | Staff Writer

March 31, 2016 | 2 min read

The latest in a series of iconic marketing moments being chosen by The Drum's readers to celebrate the 120th anniversary of The Advertising Club of New York covers the launch of Google. Today's moment was chosen by CEO of WPP Sir Martin Sorrell.

Google, since it was founded in 1998 by Larry Page and Sergey Brin, has within two decades become the most powerful company in the world.

More than just a search engine, although that is still very much it's most powerful service provision to date, Google has grown to become an essential advertising tool serving websites, powering digital outdoor ads and informing the world through its entry to the World Wide Web (apart from China whose firewall has still to circumvent).

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Online advertising wouldn't be the same without Adwords, and the personal data held by the company is truly daunting to comprehend, based on the usage of its growing services.

Over the years, the launch of Google Earth, Google Maps, it's Android operating system and driverless cars, has proven this to be arguably the most important technology company of the 21st Century and one that has had a huge impact on many walks of life, something it will doubtless continue to do for decades to come.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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