2015: McCann NY uses humor to tackle gender stereotypes with ‘Why can’t girls code?’ campaign
To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by Lisa Sherman, president and CEO of The Ad Council. Below, see why McCann’s recently launched campaign for Girls Who Code is her favorite marketing moment.
My favorite is a new one. Girls Who Code just launched a campaign that confronts the stigmas about girls and coding head on.
McCann NY uses satire to point out some of the absurd reasons why people think girls can't code. The spots mention cleavage, long lashes and bloating to underscore the ridiculous perceptions that are out there.
There is so much bias about women in technology and it contributes to the gender gap in STEM fields. Recognizing implicit (or unconscious) bias will go a long way.
I can’t wait to see the results. Hopefully it will spark a conversation that will result in more inclusivity.
Very clever.
See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.