1961: ‘You don’t have to be Jewish to love Levy’s’ campaign targets all New Yorkers
Marketing Moment suggested by Carl Fremont, global chief digital o cer, MEC
Levy’s Jewish Rye Bread
One of my favorite marketing moments is the ‘You don’t have to be Jewish to love Levy’s’ campaign for Levy’s Jewish Rye Bread.
The ad for the campaign features an American Indian eating Levy’s bread and was released in the 70s – a time of racial bipolarization. While some communities were coming out of their shadow and demonstrating their ethnic pride, other groups were still discriminated against. The Levy’s ad was a bold attempt at celebrating New York’s ethnic diversity, pride and chutzpah.
I believe the ad broke barriers across diversity and took what could be a niche brand and exposed it to the masses. It was also very funny.