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Marketing Marketing Moments Mec

1961: ‘You don’t have to be Jewish to love Levy’s’ campaign targets all New Yorkers

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By The Drum Team | Editorial

March 31, 2016 | 2 min read

Marketing Moment suggested by Carl Fremont, global chief digital o cer, MEC

Levy’s Jewish Rye Bread

Levy’s Jewish Rye Bread

One of my favorite marketing moments is the ‘You don’t have to be Jewish to love Levy’s’ campaign for Levy’s Jewish Rye Bread.

The ad for the campaign features an American Indian eating Levy’s bread and was released in the 70s – a time of racial bipolarization. While some communities were coming out of their shadow and demonstrating their ethnic pride, other groups were still discriminated against. The Levy’s ad was a bold attempt at celebrating New York’s ethnic diversity, pride and chutzpah.

I believe the ad broke barriers across diversity and took what could be a niche brand and exposed it to the masses. It was also very funny.

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Levy’s Jewish Rye Bread
Marketing Marketing Moments Mec

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