2015: Arby's pays to run billboards to thank their agency Fallon

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Arby's

Today’s marketing moment was chosen by Joanne Davis, president of Joanne Davis Consulting Inc. Below, find out why Arby’s decision to publicly celebrate its one-year anniversary with Minneapolis agency Fallon is her favorite marketing moment.

Arby's took out ad space on digital billboards near the Target Center in Minneapolis, hometown of its agency Fallon, thanking Fallon for its work and congratulating them on their first anniversary in 2015.

When there is so much strain in client/agency relationships, it's an important moment when a client thanks an agency so publicly and spends more to do it.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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