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By The Drum Team, Editorial

March 31, 2016 | 2 min read

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Dan Gross, co-founder and executive creative director of DNA Seattle. Below, find out why Apple’s iconic 1984 ad is his favorite marketing moment.

When this campaign broke, Apple had lost its way and Steve Jobs had just returned as CEO.

As great as the advertising is, the way Jobs introduced it to his staff may be even better.

While the rest of the category was talking about their boxes, this brilliant, inspiring campaign reminded the world of what Apple stood for.

I know that next week and the week after that and the week after that, I’ll be trying to convince our clients of the same thing: That marketing is not about the stuff you make or the services you provide, but the things you stand for.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

DNA Seattle Marketing Moments Ridley Scott

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