Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

2008: Ellen DeGeneres becomes a CoverGirl

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Ellen Degeneres cover girl

Today’s marketing moment was chosen by Alice Ericsson, EVP-executive creative director at Grey. Below, find out why Ellen DeGeneres being chosen as the face of CoverGirl in 2008 is one of Ericsson’s favorite marketing moments.

One of the best celebrity/brand collaborations was between Ellen DeGeneres and CoverGirl.

CoverGirl has always had celebrity endorsements, but by partnering with a 50-year-old gay woman, we moved into unchartered territory.

Ellen was just as determined to break beauty standards are we were, and the collaboration was a huge success, with CoverGirl becoming the first U.S. cosmetic brand to hit $1 billion in sales within one year of the Ellen launch. Eight years later, Ellen is still a CoverGirl.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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