2012: Instagram introduces sponsored photos and videos

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Sponsored Instagram Post

Today’s marketing moment was chosen by Sara DeViney, marketing associate at MediaCom. Below, find out why Instagram’s launch of sponsored photos and videos is one of her favorite marketing moments.

We’ve all been there.

Scrolling through Instagram, and you stop on a ridiculously gorgeous picture. Which friend posted it? How did they make their filter look so good?

Only to find out it was a sponsored post by Canon.

Vote for your favorite marketing moment here. The winning moment will be announced at the Ad Club's Annual Meeting of Members on July 19.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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