2008: E-Trade baby makes his debut during Super Bowl XLII

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Michael Houston, Grey’s CEO of North America. Below, see why he chose the E-trade baby as his favorite marketing moment.

My favorite marketing moment came during Super Bowl XLII, when more people watched the debut of the E*TRADE Baby than watched the game.

Forty million YouTube views later, he was voted the best ad campaign two years in a row by the Wall Street Journal and helped E*TRADE to the best year in the company¹s history.

That campaign, one of our first and best examples of what we call Famously Effective work, also marked the beginning of Grey’s emergence as a creative force and business-building leader in the industry.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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