1999: Pets.com sock puppet becomes dot-com celebrity

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Elicia Greenberg, programs director at the Ad Club of New York. Below, find out why the Pets.com sock puppet, which was created by TBWA/Chiat/Day, is her favorite marketing moment.

The pets.com sock puppet commercials made me laugh – and laugh –and laugh.

I even bought a puppet because “I love stuffed things!”

These classic spots below were at the forefront of the wave of online retail advertising and I think worthy of a memorable moment in this timeline.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.