Cannes-Do Festival Banner

By Minda Smiley | Reporter

March 31, 2016 | 2 min read

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today's marketing moment was chosen by Julia Beardwood, founder and partner at Beardwood & Co. Below, find out why the 2014 launch of Honey Maid's 'This is Wholesome' campaign is one of her favorite marketing moments.

In the past few years, I've loved Honey Maid's "This is Wholesome" campaign.

At a time of generational change, this campaign highlighted the wholesome caring that goes into every modern family, regardless of how non-traditional they might look like from the outside.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Unlike some other viral campaigns that felt like they're boosting their brand by attaching it to a hot issue like female empowerment, Honey Maid found an issue true to their wholesome equity and gave people a new reason to relate to their wholesome brand.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.


More from Advertising

View all