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1968: Doner creates ‘How many licks does it take to get to the center of a Tootsie Pop?’

Marketing Moment supplied by David DeMuth, co-chief executive officer and president, Doner

How many licks does it take to get to the center of a Tootsie Pop?

It’s a question the brand has been asking since 1968. While we thought ‘the world may never know’, nearly 50 years later, in February 2015, science and a group of researchers at NYU and Florida State University finally proved Mr Owl wrong. By approximately 997 licks.

The original Tootsie Pop campaign conceived by Detroit-based Doner is a marketing moment that remains as iconic and relevant today as when it was first conceived.

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