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By The Drum Team | Editorial

March 31, 2016 | 1 min read

Marketing Moment supplied by David DeMuth, co-chief executive officer and president, Doner

How many licks does it take to get to the center of a Tootsie Pop?

It’s a question the brand has been asking since 1968. While we thought ‘the world may never know’, nearly 50 years later, in February 2015, science and a group of researchers at NYU and Florida State University finally proved Mr Owl wrong. By approximately 997 licks.

The original Tootsie Pop campaign conceived by Detroit-based Doner is a marketing moment that remains as iconic and relevant today as when it was first conceived.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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